Peak season comes to the floor market price war recurrence

Since the traditional peak season of the floor has arrived, the traffic volume of the floor market has gradually increased by 20%. In terms of promotion methods, floor manufacturers have launched "price wars" without exception, and new products and old products are all offered at low prices. Some floor manufacturers even take the zero-profit price for grabbing the market. At the same time, the industry also broke the news, there is no lack of low-priced after the first price discount.

Since the traditional peak season of the floor has arrived, the traffic volume of the floor market has gradually increased by 20%. In terms of promotion methods, floor manufacturers have launched "price wars" without exception, and new products and old products are all offered at low prices. Some floor manufacturers even take the zero-profit price for grabbing the market. At the same time, the industry also broke the news, there is no lack of low-priced after the first price discount. Jin Jiuyin is on the verge of advancing. “Hungry” floor merchants who have been hungry for less than half a year have not had enough time to increase their prices, and they have used “price wars” to “eat”.

Pushing new products and low prices have undoubtedly become the “killer” for floor merchants to snatch up the golden autumn market. Is it really possible to bring objective profits to merchants by repeatedly pushing prices down? A salesperson from an unnamed floor store told the author Because of the small profit margins on the floor, some businesses have started to raise prices in secret during the off-season and then reduced prices in the peak season.

This phenomenon, the industry said: "We do not rule out that someone raises the price and then lower prices, but the quality of the floor is actually placed in front of consumers." The official said that the discount does affect the income of the business However, from the sales process, this is a normal phenomenon. Holiday economy and consumer spending habits directly determine the market behavior of the business. The author was informed that these listed new floor products all contain the brand's patented technology. According to the person in charge of a well-known company in the industry, the floor of the big brands has adopted a unified national selling price, and it is difficult to “cheating”, and costs can be reduced only by reducing advertising costs and compressing transportation costs. Floor traders who are “making a profit and losing money” do not necessarily represent that the price of the floor is transparent and consumers are very rational, which encourages businesses to give consumers real benefits.

What makes merchants helpless is that the floor with low profit margins still has to rely on lowering prices to win. In the “no minimum, only lower” price war, it is still unknown whether anyone will win. The practice of raising the price after the first price discount is common in all industries. However, in the case of rising raw material costs, floor manufacturers can still lower prices so that businesses really feel bad.

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