Bathroom prices are mixed unevenly
Those who have had experience in decoration are not hard to find. The prices in the sanitary ware market can be uneven. Even if they are of the same brand or the same type of sanitary ware, the retail price will vary greatly due to the location of the sale. The “universal market price†of sanitary products has always been the deadlock of the sanitary ware market. In the face of the price of sanitary products, most consumers hold a negative attitude.
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Consumers call for "marked price"
The reporter visited the capital building market in Beijing and discovered that many sanitary ware products are only affixed with handwritten price tags, and some are accompanied by a discounted label. However, it is difficult to see at a glance how much the discount is; at the same time, there is the so-called national unified retailing. The price, but the retailers discounted there is a great difference, which will test the power of consumers bargaining.
Mr. Liu, a consumer, once wrote a message on the Internet to reflect his experience in buying sanitary ware: Mr. Liu saw a sanitary ware in a shop some time ago, and the salesman said that he can play 6.5 fold after the original price. Mr. Liu felt very strange, obviously the price has been marked, and there is the price tag of the Price Bureau, even if you can still play such a low discount. "Low discounts make consumers more and more afraid to get rid of them, and it is not as good as the price of the goods." Mr. Liu's views have been endorsed by many netizens.
During the visit, the reporter found that almost every brand of bathroom can play a 5-9 fold range, which does not include special products, if there is a large amount of consumption can also be on the basis of the discount on the basis of "re-negotiation." The reporter conducted a random interview in the store, and many consumers said that this form made them puzzled, their hearts were not bottomed out, and they were increasingly afraid to buy easily. According to industry insiders, the confidence crisis triggered by unreasonable pricing and low discounts has affected consumer's confidence in purchasing, which will not be conducive to the long-term development of the sanitary ware industry.
Bath products "value-added tour"
"Sanitary ware manufacturers determine the product's ex-factory price, but the final selling price will be determined by the market," said Hu Zhitao, director of Sanitary Ware Marketing, who has started his "value-added tour" from the factory.
According to people in the industry, with the continuous increase in raw materials, transportation costs, and labor costs, the production and circulation costs of sanitary ware products will rise accordingly. Therefore, it is difficult for consumers to obtain a uniform market price from the distributors. Sanitary products from the factory after each link will end the trip by markup, and then be transferred to the next level, and ultimately reach the hands of consumers when the nature is already very "moisture" products.
It is understood that bathroom products themselves will also have many factors that lead to price differences, especially in the product texture, function, color, style, etc. will directly lead to different final price. Hui Zhi, director of sanitary ware marketing, said that sanitary products, like other consumer products, naturally have higher prices for popular styles, and outdated products will be processed through special methods. It is understandable that many dealers are pushing for popularity and launching discounts that they can afford. However, they urge dealers not to use discounts to deceive consumers.
Where is the transparency of product prices?
"Bathroom products and other non-standard products, the inevitable gray content of the dealer in the sales process, these are the reasons why the standardization of bathroom prices is difficult to achieve." Bathroom industry veterans said that in the face of bathroom circulation in the inevitable The phenomenon of opaque prices, many bathroom manufacturers began to start their own dealers.
Mei Subin, general manager of Oruzha Sanitary Marketing, stated that through the operation of direct-operated stores, the company can help companies to reduce the intermediate circulation of their products to the greatest extent, and has more market competitiveness in terms of price competition. Mei Mei stated that there are too many uncertainties in the way that sanitary ware manufacturers use agents, and the established branches do not generate profits. As long as they can keep the current operating costs, they can achieve sales. From the current point of view, setting up local branches The practice is highly desirable.
"The inconsistency in the price of sanitary ware in China is not the practice of a certain company, but an overall behavior, and there is still a long way to go to realize the transparency of bathroom prices." According to analysis in the industry, the pricing of many dealers' products is also based on the purchasing habits of consumers. The habit of consumers arranging for bargaining also encourages the spread of this culture from one aspect. Therefore, it is necessary to really go on price transparency. The road, but also the joint efforts of businesses, distributors and consumers.
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