Indian diamond industry invests 8 million US dollars to develop Chinese market

Since De Beers launched the diamond concept of “Diamond Passing”, diamond jewelry has established its important position in the market. The demand for diamond jewelry has been rising, and the Indian diamond industry has invested nearly 8,000,000 US dollars. Development work in the Indian and Chinese markets. According to Sanjay Kothari, president of the Indian Chamber of Commerce and Trade, the Trade Commission will hire a professional consultant with high salaries to guide the promotion of the diamond concept. The Indian Commerce and Trade Commission plans to use the local promotion fee of 3,000,000 to 4,000,000 US dollars, and the same promotion method will be used in the Chinese market. In 2008, the Indian Business and Trade Commission launched a market expansion plan called Anant. It plans to invest more manpower and financial resources in Israel, Belgium and Dubai, and then to develop the surrounding market areas centered on these three central cities. By then, India will set up an international coordination committee as needed. A few years ago, the Russian diamond giant Alrosa Diamonds launched a more in-depth diamond jewelry promotion program. Although the diamond mining companies and major trading companies were interested in it, the final plan was stranded.

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