What is the mainstream trend of the future development of the bathroom hardware industry?

In the rising cost market, the sanitary hardware industry is getting more and more difficult. Then, what is the mainstream trend of the future development of the bathroom hardware industry? E-commerce is probably a sunny road.   This year's upstream raw material market prices have generally increased, the cost of the sanitary industry has grown very rapidly, but the price of similar products in the entire market has been falling. In the building materials market, there are some brands of well-known brands that have “50% off, 60% off, and 30% off” on the doorstep. Some discounts are still very low, and the agents are exhausted every day. The profit is very pitiful, coming and going is equivalent to just returning to the porter. Due to the lack of competition, the bathroom brand is very passive, the agents are very helpless, but consumers still think the price is too expensive. In the past, as long as one activity was done, the people all over the country went to grab it. This year everyone went to grab salt. This is the market this year. However, in the case of the former worry, the volume of the industry is also dropping sharply. Agents generally feel that the overall market flow this year is less than half of last year. The market scale is shrinking, and once again, the profits of all people will not be guaranteed. It seems that the era of “slow growth” has left us. The cruel market situation and the competitive situation have pushed us to the edge of the cliff. The simplicity of manufacturing is only the power of the void. It is a kind of illusion. The deepening of the single channel and the intensive cultivation have long been unable to solve the problem. Only through channel innovation can we achieve an increase in profitability, so that ceramic enterprises can truly emerge from the predicament. Throughout the mall, many companies have begun to test the water in the field of e-commerce. For example, selling books online has made Dangdang.com, selling electronic products online has made Jingdong Mall, selling clothing on the Internet has made Vanke, and the success of Taobao is enough to show that the market competition is more cruel, and the market share of online shopping is coming. The bigger today, e-commerce has become an obvious way out. According to statistics, there are more than 400 million netizens in China. More than 100 million netizens have chosen or once chose to shop online. In 2010, the online shopping market in China reached 500 billion yuan. This market is extremely huge. Land grabbing is also one of the "territory" that the vast number of companies are vying for in the next few years. Since other industries can occupy this position and get an opportunity, why can't the bathroom be? Online shopping of sanitary products has begun to enter the public life in the past two years. Some websites have also made great achievements and sold thousands of achievements, which gives us great confidence. However, these are small-scale involvement, and their share is not large. No company has classified online shopping into its main marketing strategy. It can be said that the real combination of e-commerce and bathroom is “a long-awaited call”. This is also determined by the nature of the product. According to people's habit of purchasing bathroom products, many people need a real experience to decide to buy. The only bathroom to create a revolutionary new marketing model, through the "online shopping platform" + "entity experience store" + "customer support center" three systems to support, greatly improved profitability, successfully solved e-commerce in Stickiness issues in the bathroom industry. For the experience problem, the only franchise stores in the major cities of the country to display and display, let consumers "visible and tangible" to our products, provide them with psychological trading protection, and also accustomed to Consumers of physical transactions offer traditional trading methods. These physical stores are also responsible for the after-sales service of all products in the region (online + offline), which solves the "bottleneck" that many building materials online stores cannot guarantee. The e-commerce we see on the surface is just a website. In fact, the whole environment also includes supply chain, logistics and after-sales service. These factors are the key to success. For these challenges, the only thing that comes with it. The only operating system is an independent platform that realizes data docking through information means, so that procurement, production, warehousing, logistics, and distribution are all connected by IT systems. All the cumbersome content is maintained in the background, no matter the operational effect. Management is an execution efficiency that shows an unparalleled advantage. For franchisees, just concentrate on doing your own front-end sales. Bathroom products also have the characteristics of low attention. Many consumers do not know much about product performance and price. They will go online to make up for relevant information before choosing to buy, which is extremely beneficial to our network promotion. In the only new model, online marketing will be the highlight. The only accurate marketing based on network database will gradually establish the popularity of network bathroom and drive product sales. The rapid development of the Internet economy has made e-commerce inevitably an insurmountable model in the new era. This is a development opportunity. If it is missed, it may make the future development of the enterprise too monotonous, and the traditional economic form cannot be ignored. . Therefore, the best way is to walk on two legs, form an interaction between online and offline, complement each other and rely on each other, so that more opportunities and markets will be created in the development. The only new model that combines online and offline will help lead the bathroom industry to replace “sustainable growth” with “scientific development”, and increase profitability through model reforms. Instead of everyone going to be a “porter”, the opportunity is already there. Waiting for the franchisees to work together in the direction of reunification, the situation is in full swing.

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