The price of furniture is questioned. Hangzhou home market tries to "clear price"
2023-08-16 06:11:25
For consumers, the price of the home market is a mystery. Since the "Da Vinci" incident, consumers have doubts about the home market. Recently, the sixth space metropolis of Hangzhou launched the “clear code pilot†work. However, when visiting the Hangzhou home market, it was found that the price tag is not a “priceâ€.
The price tag is not a "price"
Spring and summer are the peak season of decoration, and the promotion activities launched by the home market merchants are endless. Mr. Zhang, who is preparing to buy a wedding room, was confused by various promotions. “Last weekend, I bought a sofa at a well-known home store. At that time, the price was 7,000 yuan. I thought it was a price tag, and I paid directly. However, a friend told me that she only spent 5,000 yuan on this sofa. This makes me very uncomfortable." Mr. Zhang complained that he was a big man. "I didn't expect hypermarkets to bargain."
Recently, the reporter visited some home stores in Hangzhou, and most of the sales areas of furniture, flooring, doors and other products have been sold in clear price. "The price is the manufacturer's guide price, the country is unified. Only the store or the store to do the promotion, there will be related offers." A floor agent, Ms. Lai said that if there is fancy, the price can be negotiated, give appropriate benefits.
In another furniture store, all the furniture is clearly priced. However, the salesperson said that now every piece of furniture has a discount, if the day of purchase, the price can be further discounted.
The sixth space metropolis wants to pilot the "clear price"
At present, many brand furniture companies play "high-end" brands, and most of the furniture prices are "deteriorating", but their profit margins are also staggering. "After the Da Vinci incident, the home business began to have the idea of ​​clear price." Hangzhou Binjiang District Price Supervision and Inspection Institute director Jianguo said that the first clear-price real-time pilot unit will choose Binjiang sixth space metropolis.
The management of the sixth space metropolis also wants to pilot the “clear priceâ€. Binjiang's sixth space metropolis is a well-known home market in Hangzhou, with international and domestic well-known home brands. A few days ago, at the symposium on the implementation of the clear price work held by the Sixth Space Metropolis, the heads of the sixth space-related departments and 19 well-known home brand merchants expressed the need to carry out the pilot work of clear price.
"This is to implement the work requirements of the National Development and Reform Commission and the Zhejiang Provincial Price Bureau on promoting the actual price of the clear code, advocating the integrity management of enterprises, preventing the occurrence of price violations such as non-standard price and price fraud." Jianguo said that the Binjiang District Price Bureau will take the next step. According to the wishes of the merchants, the pilot projects with clear prices will be selectively carried out among the better-based merchants.
How difficult is the real price of the home market?
A brand furniture agent who asked not to be named told reporters that they had tried "a price" before, but customers did not buy it. Consumers are used to the bargaining habits.
"At present, Hangzhou merchants are also caught in a dilemma. If goods are not promoted or engaged in activities, consumers will not buy them. Consumers are waiting for festivals, festivals, etc.," Jianguo explained.
In addition, the fluctuation of raw material prices in the home market at this stage is also a factor. There will be a cost difference between a certain batch of products and another batch of products, resulting in different selling prices, giving consumers a feeling of price confusion.
"If you really start all the price, I will be more assured of buying things." Many consumers said that the "clear price" problem that prevails in home stores has led to a significant reduction in consumer trust in businesses.
The road to clear price is still very long. "At present, the real price of the home market is carried out under the premise of voluntary cooperation." Jianguo said that this requires a common combination of business and consumers.
The price tag is not a "price"
Spring and summer are the peak season of decoration, and the promotion activities launched by the home market merchants are endless. Mr. Zhang, who is preparing to buy a wedding room, was confused by various promotions. “Last weekend, I bought a sofa at a well-known home store. At that time, the price was 7,000 yuan. I thought it was a price tag, and I paid directly. However, a friend told me that she only spent 5,000 yuan on this sofa. This makes me very uncomfortable." Mr. Zhang complained that he was a big man. "I didn't expect hypermarkets to bargain."
Recently, the reporter visited some home stores in Hangzhou, and most of the sales areas of furniture, flooring, doors and other products have been sold in clear price. "The price is the manufacturer's guide price, the country is unified. Only the store or the store to do the promotion, there will be related offers." A floor agent, Ms. Lai said that if there is fancy, the price can be negotiated, give appropriate benefits.
In another furniture store, all the furniture is clearly priced. However, the salesperson said that now every piece of furniture has a discount, if the day of purchase, the price can be further discounted.
The sixth space metropolis wants to pilot the "clear price"
At present, many brand furniture companies play "high-end" brands, and most of the furniture prices are "deteriorating", but their profit margins are also staggering. "After the Da Vinci incident, the home business began to have the idea of ​​clear price." Hangzhou Binjiang District Price Supervision and Inspection Institute director Jianguo said that the first clear-price real-time pilot unit will choose Binjiang sixth space metropolis.
The management of the sixth space metropolis also wants to pilot the “clear priceâ€. Binjiang's sixth space metropolis is a well-known home market in Hangzhou, with international and domestic well-known home brands. A few days ago, at the symposium on the implementation of the clear price work held by the Sixth Space Metropolis, the heads of the sixth space-related departments and 19 well-known home brand merchants expressed the need to carry out the pilot work of clear price.
"This is to implement the work requirements of the National Development and Reform Commission and the Zhejiang Provincial Price Bureau on promoting the actual price of the clear code, advocating the integrity management of enterprises, preventing the occurrence of price violations such as non-standard price and price fraud." Jianguo said that the Binjiang District Price Bureau will take the next step. According to the wishes of the merchants, the pilot projects with clear prices will be selectively carried out among the better-based merchants.
How difficult is the real price of the home market?
A brand furniture agent who asked not to be named told reporters that they had tried "a price" before, but customers did not buy it. Consumers are used to the bargaining habits.
"At present, Hangzhou merchants are also caught in a dilemma. If goods are not promoted or engaged in activities, consumers will not buy them. Consumers are waiting for festivals, festivals, etc.," Jianguo explained.
In addition, the fluctuation of raw material prices in the home market at this stage is also a factor. There will be a cost difference between a certain batch of products and another batch of products, resulting in different selling prices, giving consumers a feeling of price confusion.
"If you really start all the price, I will be more assured of buying things." Many consumers said that the "clear price" problem that prevails in home stores has led to a significant reduction in consumer trust in businesses.
The road to clear price is still very long. "At present, the real price of the home market is carried out under the premise of voluntary cooperation." Jianguo said that this requires a common combination of business and consumers.
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