Road to innovation-furniture market in the first half of 2012
Argument on the transformation of master contest
A good set of custom-made garments, with good materials, and exquisite design and tailoring skills, are indispensable. The home improvement fighters are obviously aware of this, from the core design team to the after-sales service. Especially in the current special market situation.
For some furniture brands turning to the tooling market, it is also a way for furniture decoration companies to survive as the furniture market changes. At present, the transition to tooling requires some qualifications for tooling. Avoid arbitrarily and hardly transforming, which may lead to the eventual loss of enterprises.
　　 1. Seize the "straw" of the hardcover upstream ?
The tooling market from clubs and finely decorated rooms seems to have shifted some of the pressure. Yang Chongli, chairman of Dongyi Litian Decoration, is planning a villa forum in the second half of the year to promote the high-end market. In addition, the development of the real estate situation in the province, and the overall home furnishing model with its own material integration capabilities may be fully suitable for this transformation.
Zhang Fan, chairman of Henan Dadi Decoration, revealed that if furniture manufacturers had successful cases in tooling before, they could be used as a stepping stone to enter the tooling market. The home improvement market is involved in the tooling market. It must also have a strong professional design and construction team, rigorous design, budget and construction cooperation, and experience "the villa industry has specialization . "
　　 2. Steadyly rely on strength
Longfa Zhang Sihai believes that Longfa will continue to adhere to the concept of "expert quality" to do home improvement, and on this basis, it will assist in focusing on high-end design fields such as luxury houses, villas, model houses, clubs and other projects.
Zhang Fan said that in the face of the entire furniture market, the biggest change for us is that customers pay more and more attention to design and quality of life. The more design-oriented companies, the stronger their ability to resist risks, the decoration industry is a creative industry, and there is no perfect Design strength, it is difficult for customers to buy.
The core is perseverance and concerted efforts to go beyond extraordinary times. "The first thing companies that do to the tooling business have to do is to cultivate a second team. No matter what kind of business inclination or transformation should be based on providing value to customers," said Zou Jianfeng, general manager of Meichao Henan.
　　 3. Expand markets below provinces and cities
Sun Lei, chairman of Shanghai's famous experts, said, "The company will continue to expand its channels to prefecture-level cities in Henan based on Zhengzhou.
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