OEM transforms into independent design Guangdong furniture hardware industry exports hit a record
Since the furniture export tax rebate rate increased from 13% to 15% in June 2009 , the growth rate of Guangdong furniture exports has continued to rise year-on-year. After the monthly export volume reached US $ 1.02 billion in November last year , the monthly export in December reached a record high, reaching US $ 1.15 billion, a year-on-year increase of 28.3% and a month-on-month increase of 13.3% . And it's all attributed to "repackage" the product of the furniture industry.
Yang Wenwen, chairman of Dongguan-Taiwan-funded enterprise Guangtong Glass Products Co., Ltd., told the First Financial Daily yesterday that as a number of export-related furniture glass manufacturers, he can clearly feel the improvement of the furniture export situation, and orders fell by 30 in early 2009 % , And the situation improved significantly in the fourth quarter. In recent months, orders have increased by 20% to 30% year-on-year .
In addition to benefiting from the gradual recovery of external demand, it is also related to the furniture company's self-adjustment of product structure. The increased orders are basically new.
Yang's article reflects that new products not only bring more orders, but also enable companies to maintain approximately 15% of profits. Old products are close to zero profit or even easy to lose, which forces companies to continuously design and develop new products.
Statistics from Guangzhou Customs show that Guangdong ’s cumulative exports of furniture in 2009 were US $ 9.96 billion, down 2.9% from the same period last year . Guangzhou Customs reminds enterprises that the technical barriers frequently introduced by Europe and the United States and other countries are increasingly restricting the export of Guangdong furniture. Not only does it significantly increase the export costs of enterprises, but it is also easy to be imitated and abused by other countries. The external pressure on furniture exports will increase significantly. Technical barriers include wood and wood products specification by the EU in April 2009 and the new eco-design directive proposal two regulations, the United States promulgated the "Lacey Act (Amendment)," and will be held April 1, 2010 furniture products for "Ray And other laws.
The United States and the European Union are the main Guangdong furniture export markets. In 2009 , Guangdong ’s exports of furniture to the United States and the European Union were US $ 3.38 billion and US $ 2.17 billion, down 15.3% and 7.6% year-on-year respectively . 55.6% . During the same period, exports to ASEAN reached US $ 1.15 billion, a sharp increase of 1.4 times.
In an interview, Mr. Fan, a Shenzhen-based furniture exporter, said that many furniture companies put increased profits from tax rebates into design and development rather than price reduction competition. Now the global technical standards for the furniture industry are getting higher and higher Expenses increase by about 10% . In this case, new products are required to keep the company profit.
　　 " We used to export to Europe and America mainly in the form of OEM . After trying independent design, we found that some European and American customers are also willing to outsource the design link to us. In the Southeast Asian market, customers are more able to accept our independently designed furniture. The pressure on exports to Europe and the United States in 2009. " Fan said.
Hu Qizhi, Secretary General of the Guangdong Industrial Design Association, has a profound experience. Some furniture companies in Guangdong design furniture for customers according to the housing structure of different countries or regions, and can obtain more profits by providing value-added services .
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