Mercury Home Textiles flagship store in Vancouver

Mercury Home Textiles officially opened its flagship store in Vancouver, Canada. This is another foreign specialty store opened in the past 10 years since Mercury Home Textiles has been “strengthening the domestic market and facing the international market”. Since then, the products marked with Mercury Home Textiles LOGO have been spread all over the world on five continents, and once again let Mercury walk in the forefront of domestic textile companies, becoming a model for entering the international market in the home textile industry.

In recent years, the domestic textile market has been relatively sluggish, and home textile brands have entered the stage of shuffling. Many home textile companies have begun to target the international market when terminal sales are facing severe challenges. It is understood that the leading enterprises in the domestic textile industry are taking the brand route in exploring the international market. Enterprises such as Mercury Home Textiles have successively opened their own branded stores abroad, as a means of exploring the international market, from sales. In terms of the situation and the effectiveness of brand publicity, they have achieved good results. However, for small and medium-sized enterprises, it is not easy to enter the international market. Compared with the domestic market, it is more difficult to open a specialty store abroad, and the brand strategy of second- and third-line home textile enterprises is not clear enough. The quality and design of products are not clear. The lack of competitiveness in Other areas, coupled with the terminal channel is difficult to control, making foreign trade sales extremely unstable, there are certain risks in business, so most companies are currently limited to doing foreign trade OEM.

The person in charge of Mercury Home Textiles said that Mercury has a strong brand influence, professional production technology, excellent product quality, and fashionable and classic flower styles have opened up the international home textile market and have been widely loved by foreign consumers. According to incomplete statistics, the annual sales of Mercury Home Textiles in many US stores have exceeded 30 million yuan.

The article was published by Suzhou Home Textiles, sourced from the Internet.

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