How Furniture Hardware Companies Build Brands

After more than ten years of rapid development, China's hardware industry has rapidly become a leader in the world and has become the world's largest hardware manufacturing country. Brand awareness has been unprecedentedly strengthened in the hardware industry. Building a brand has become a core development strategy for well-known companies in the industry to build a century-old industry.

With the further expansion of market popularity and the continuous improvement of business grade, the furniture hardware business structure and product structure have undergone profound changes. The era of rapid growth of about 30% in the first ten years is about to pass. Private furniture hardware ushered in from birth to birth. The longest "labor pain" in the development process. It is expected that in the next few years, the industry with higher prices for furniture hardware and better quality and survival of the fittest will accelerate the reshuffle, and the number of hardware companies surviving on the market will drop sharply.

As one of the effective measures to enhance core competitiveness in today's fierce market competition, brand building is the power “engine” for the well-known furniture hardware companies to achieve transformation and upgrade and to seize market opportunities. It is also the last one for recreational companies in the edge of shuffling. Root "save the straw."

The awakening of brand awareness of furniture hardware companies has enabled more companies to realize the importance of innovative services in brand building. In fact, some large-scale raw material distributors have also increasingly felt the power of the brand through long-term cooperation with foreign high-end brand raw material manufacturers, and realized the value the brand brings to the product and the advantages it brings to the company's development. For those small furniture companies, the use of branded hardware accessories is an important way for them to quickly improve product quality and popularity.

It is not difficult to find that, in addition to focusing on the unity of functionality and decoration of hardware accessories and upgrading of existing products, distributors of raw and auxiliary materials also consider more after-sales service guarantees, such as product legal disputes and product quality problems causing losses. Payouts, maintenance guarantees, etc. Based on this, companies with innovative ideas dare to invest a lot of manpower, material resources, and financial resources to help achieve better market results in brand building.

Brand building is a difficult and complicated project that needs to be conducted under the guidance of the principles of the market, consumers and science. The branding of furniture hardware companies must also follow this basic principle. The sales service for the operators and the brand building model for the consumers' innovative services are more in line with the need for rapid transformation and long-term development of domestic furniture hardware companies.