How about Sharp TV?
Manulife IKEA furniture takes you to see the development of smart home
The home furnishing exhibition in the first half of this year ended in prosperity in mid-July.
Behind the crowded exhibition, we see not only the gap between the first and second-tier exhibitions, but also the hidden shortage of new dealers in the industry. It is difficult to gain a foothold in the industry, the original dealers are facing growth pressure, but they lack professional skills. Many hidden worries.
Whole house intelligence emerges
Light luxury series occupies the hot air
In recent years, the smart home field has gradually become one of the important hotspots in the home industry. With the evolution and formation of market consumption concepts, more and more companies have entered the smart home field, and the integration speed of smart home and traditional home furnishing companies is also Keep speeding up. This trend was also glanced at this year's Guangzhou Construction Expo.
When the reporter visited the Construction Expo, he found that customization, intelligence, system and design were the themes of this year's exhibition. The exhibits covered the entire industrial chain of the big home construction and decoration industry, including almost all the first-line brands in the industry.
Whole house intelligence, smart locks, and smart experience areas ... The fine and varied classification makes people overwhelmed. In terms of the intelligence of the whole house, the reporter observed that many brands have fully integrated voice control, home Internet of Things solutions and other technological means into the products to achieve the interconnection of products and spaces.
In the field of smart door locks, as the market penetration rate increases year by year, the prospect is once optimistic in the industry. According to the 2018 survey data, the industrial output value of China's smart lock enterprises exceeded 10 billion, and the total number of product sales exceeded 15 million sets. At the construction fair, many well-known smart lock companies began to follow the whole category.
In addition to the emergence of Whole House Intelligence at this exhibition, light luxury products also seem to occupy "half of the country."
In many exhibitions this year, light luxury style products have begun to be taken seriously. Third-party research reports also show that light luxury style has now become the top five hot spots.
At the exhibition site, the reporter saw that many well-known brands have launched light luxury series products, and some brands have highlighted the product's healthy materials on the basis of promoting light luxury style, and more catered to the current consumer demand.
"Big Home" trend continues
Many dealers cross-border test water
In addition to the trend changes in single fields and product styles, the extension of the trend of "integration" and "big home" and the cross-border test of dealers are also the highlights and changes found by reporters at this construction fair.
Wardrobe enterprises started to make cabinets and finished furniture companies to increase their categories, and began to provide consumers with one-stop, integrated home furnishing solutions ... In the past two years, the concept of "big home" has been brewing in the industry. At the China Construction Expo, the trend of "integration" and "big home" also continued.
Behind the above trends, there are also "hidden" dealers competing across borders. Take custom home furnishing as an example. In the exhibition, a considerable number of distributors tried to cross the whole house from a single category.
At the exhibition site, a plate dealer who did not want to be named told reporters that he had only done plate distribution before, but in recent years the market has become increasingly difficult to do, so he considered adding categories and doing whole-house customization.
He said that although the transition from a single category to a whole house is not easy, but thanks to the support of production technology and technology, it is still possible to try water in this field.
People in the industry seem to be surprised by the test mode of such dealers. In fact, it has become a tacit agreement among dealers to increase the customer value by increasing product categories.
Some people in the industry say that wooden doors and cabinets are important entrances for home improvement. Consumers will match furniture according to the style of wooden doors and cabinets, so it is logical for these companies to do more or even all categories.
There is still a gap between the first and second line exhibitions
Under the fire, it is difficult to conceal industry worries
Going to Guangdong in the spring and going to Shanghai in the fall, it has become a “traveling†exhibition track for home furnishing people. Although the current status of China's home furnishing industry has given some emerging home furnishing exhibitions development opportunities, there is still a big gap between the two. In the minds of some industry insiders, second-tier exhibitions and emerging exhibitions can only be regarded as regional "small exhibitions."
From the perspective of brand effect, the first-line exhibition has a certain reputation in the country and even internationally. The industry also regards it as the weather vane of the new year market. Therefore, many home furnishing brands will bring the latest products, design concepts and business models into the first-line exhibition. .
"Every big exhibition, the brand always gains." Zeng Ru, the person in charge of a participating brand, said. For the second-tier exhibitions or emerging exhibitions, because of their "less seniority", from consumers to exhibitors, most of them hold a "look at" attitude, and brand influence and brand effect are even unknown.
Secondly, from the perspective of the scale of the exhibition, the first-line exhibition continues to lead with an ultra-large scale of more than 700,000 square meters, while the scale of the local small exhibition is not comparable.
Under the prosperity of the first-line exhibition, there are more or less hidden worries in the industry. An industry source said that it is not difficult to see through the current status of the construction fair. On the one hand, the home furnishing industry has entered a growth bottleneck period, and some new dealers have difficulty in gaining a foothold in the industry due to lack of funds and wisdom;
On the other hand, some companies that have been in the industry for many years are actually facing growth pressure. Although they try to expand the single value of customers through various methods, due to the influence of factors such as decentralized investment and lack of professional technology, it may be a bit more serious. There is a "green and yellow not connected" situation.
Industry professionals who have been cultivating for many years have also given suggestions that home furnishing companies can only make good products and services if they are solid.
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