Home furnishing building materials prices will face the fourth upward adjustment

1, the cost of home renovation soared across the entire line, it is reported that the cost of one square meter of tiles has risen to nearly 100 yuan; cloth a long meters of wire rose to 50 yuan; a brand floor from the original 93.5 yuan per square meter, soared To 126 yuan per square meter; bathroom, cabinets, wardrobe prices have also been raised by 5% to 15%; In addition, bricklayers, carpenters, oil workers, plumbers and other decoration workmanship labor costs are rising in varying degrees. The cost of a family's renovation is soaring in all directions.

For the home improvement industry, the increase in raw materials, logistics fees, labor costs, and store rentals, and the squeeze of high costs have caused the company's profit margins to shrink dramatically. In addition, the deepening of the national real estate control policy this year, the home improvement industry in the downstream of the real estate industry, is also unavoidably exposed to radiation.

With rising costs and policy impacts, many companies have had to “submit” and have raised their sales prices in order to ease the pressure. The author learned that nearly 60% of the branded home companies have made price hikes in the dark.

2. Non-necessary policy of simple price increase The integration of resources is an analysis by industry insiders, and the price increase is pressure from cost. Some enterprises have reduced their sales scale, while fixed costs such as rent and staff are still increasing. Therefore, price increases may be their only way out, in order to increase prices for profit, but this is not a long-term development plan. Consumers will not accept this after the price increase, which also requires follow-up market inspections.

In the current new market changes, companies should not directly transfer the pressure of rising raw material prices and rising labor costs to consumers. Enterprises should integrate the whole process of the home improvement industry chain and achieve practical and close cooperation in the design, product, service, management, and price system. They must combine strengths and resources and integrate resources to absorb external pressures. For the vast number of consumers, the traditional decoration is obviously no longer save money, instead of running the market every day, to join the price war, it is better to hand over to the reputable and powerful decoration company, to be an on-site supervision, presumably to save money It's also a lot easier.

3, home stores visited Beijing's home improvement building materials market, found that many home products will have to increase prices before and after New Year's Day this year. An agent of solid wood furniture stated that from January 1, 2012, our solid wood furniture will increase its price, and the new price list is studying the negotiation stage. However, anyway, it must be higher than the current price. . He also told the author that, in fact, there are many businesses that have already raised their prices. Although some preferential activities have been introduced, the actual prices have indeed decreased.