Can furniture consumption warm up after the Spring Festival?

During the Spring Festival this year, the domestic consumer market continues to grow strongly. The sales performance of retail, apparel, and catering industries has increased significantly over the past years. According to the monitoring of the Ministry of Commerce, the country’s focus on monitoring retail and catering is on the Chinese New Year’s Eve. Corporate sales were 390 billion yuan, an increase of 14.7% over the 2012 Chinese New Year period.

From the perspective of retail goods, sales of digital products have grown fastest during the Spring Festival. Digital cameras, smart phones, and tablet computers have become the new darling of people's purchases and gifts in the Spring Festival.

In addition, it is worth noting that during the golden week of the Spring Festival, the large-scale building materials decoration market is in a state of rest, and some stores that sell household items and home soft decorations are popular and sales are increasing. Some consumers use this kind of decorations. Adding festive flavors to the home.

After the Chinese New Year, whether the furniture consumption in the home improvement season can be warmed up, but after the Chinese New Year, the decoration market is ushering in the peak season. Some sanitary ware, ceramic tile, flooring, and paint sales stores have already opened, and we have welcomed some guests. According to the gold medal, The market information provided by the sanitary ware stores has received a lot of orders from stores across the country. Compared with previous years, it has maintained an increase of ten percentage points. In the period of “Consumption in the Spring Festival”, home improvement will undoubtedly play a very important role.

According to the experience of previous years, the decoration will start gradually in March each year. Due to the news that renovations and material prices have been rising in the past years, many people have already signed a contract and are waiting to purchase the main materials. In addition, some consumers have already visited the building materials market by the end of the year, and will also place orders after the end of the year, becoming a phenomenon that has attracted widespread attention in the market.

Generally speaking, home decoration can be divided into two parts: basic equipment and main materials. The basic equipment is mainly waterproof, hydropower, ceiling, leveling, wall base, wall brushing, door covers, tiling, woodworking furniture, etc. Materials related to doors, floors, porcelain, sanitary ware, lamps, cabinets, beds and mattresses, switch panels, curtains, etc. If the house is about 70 square meters, the renovation will probably require about 45,000 yuan; if it is about 100 square meters The house is generally about 78,000 yuan. Among them, the basic equipment and the main material are usually distributed in a ratio of 5:5 or 4:6.

Relevant statistics show that the number of new house renovations and second-hand house renovations each year is quite large, creating a hot spot in the home improvement market. Taking bathroom renovation as an example, it accounts for about 10% of the entire renovation. Although the proportion is not large, it is quite critical. It is related to the comfort, warmth and safety of the whole house, and it involves a lot of details. If it is handled improperly, it will not only directly affect the quality of life at home, but also bring potential safety hazards. The relevant experts provide a lot of details for this purpose. Feasible advice, and the "gold standard" proposed by Gold Medal Bathroom in 2012 even became the authoritative guide for the selection of sanitary fittings and sanitary ware.