Ye Guangzhu optimistic about the overall development of solid wood home improvement

Dongweili has always been producing solid wood products. Apart from having more than half a century of experience, we have also incorporated some inspirations from our lives into wood products, giving them meaning and giving them soul. This is also what we will concentrate on doing in 2013. —— General Manager of Marketing of Dongguan Hongli Wood Products Factory Co., Ltd. Ye Guangzhu Hongli Wood Products Factory Co., Ltd. was established in Hong Kong in 1953. Initially, East Willie has been producing a variety of patterns of wood, mainly exports. In 1993, Dongweili established a large-scale production base in Dongguan, which is known as the world's factory. In 2001, East Willie established the first wooden door store, the East Willi Wood Door World. In 2009, the company introduced the concept of custom home furnishings for solid wood in the castle and entered the overall home improvement field. In 2013, East Willie will celebrate the company’s 60th birthday. East Willie has won the "China's wooden door leading enterprises", "Top 30 wooden doors", "China's wooden door dealer devaluation solid wood door brand" title. At present, East Willie has more than 200 stores at home and abroad.

The market in the first half of this year was not as good as in 2008. The bad effects caused by the financial crisis in the first half of this year may be even greater than those caused by the 2008 financial crisis. Coupled with the European debt crisis, the US economy is weak and the entire market is relatively weak. Manager Ye Guangzhu said, “Although the market is very light, our share of wooden doors has dropped significantly, but our performance has increased by 10% over the same period. From the second half of this year, the market is better and the performance has increased by 25% over the same period.” “In addition to producing high quality Our solid wood products, we also own Hong Kong's professional home improvement design team, coupled with the continuous upgrading of the image of more than 200 stores at home and abroad, under the factory's integrated development of products, our market share is relatively stable ."

Promotional activities compete for market share Many consumers will not easily choose a strange brand in a promotional campaign. Choose more of a brand that they have bought and are familiar with so that they can avoid spending more money. Ye Guangzhu said, "We have launched a lot of activities this year to release the factory's production capacity in the second half of the year to control the market. For example, in the 'Mid-autumn' National Day' double holiday, we are not very big sales, but we can sell more than 3,000. The door is still very ideal."

Home improvement design services enhance sales performance In August 2012, East Willie launched a home improvement month campaign, which resulted in 14 home improvement orders, including one home purchase order up to 5 million. Ye Guangzhu said that East Willie has his own design team that can assist dealers in processing some home improvement orders, discuss the functions and styles of the houses with customers, make a complete plan for the house and evaluate the entire home improvement project, and so on. To do solid wood overall design and service.

In 2013, the overall home improvement will be better and better. “The overall home improvement” is now on the hot side, and it will go on, and the “overall home improvement” will go as far as possible and become more and more mature. Ye Guangzhu believes that "integrated home improvement" will no longer be a single product, it has gone deep into a decorative design field. "We instilled many elements in this emerging industry, making it more connotative and allowing consumers to identify with it."