Waterborne coatings can successfully develop in the future

Water-based paints have entered the Chinese market since 1996 and have been in development for 17 years. Although it has become a hot spot in the Chinese paint industry, the lack of development of water-based paints is an indisputable fact. For more than a decade, the phenomenon of “industry fever and cold market” has plagued our painters. For the development of water-based coatings, on the one hand, the community has given great attention, on the other hand, it has developed completely under market behavior. Therefore, water-based paints have not been seen as "landing."

Waterborne wood lacquer used to have its own promotion path because of inferior performance and price factors. However, due to the factors of rising raw material prices that led to the rise in the price of some oil paints, it can be said that the water paint market has brought about some development. However, in terms of its performance, many performance indicators of waterborne wood coatings are inferior to those of traditional polyester paints, especially the hardness, wear resistance, and membrane fullness of wood coatings.

At present, the difficulty in the overall promotion of waterborne coatings is mainly due to the fact that their processes are not as mature as conventional paints, and there is greater improvement and room for improvement in the physical properties of waterborne coatings. In view of this, waterborne coatings cannot yet have an absolute advantage in the market. To sum up, if water-based wood paints are to completely replace oil-based wood paints, they will have to go through a long and difficult period. No matter what kind of process waterborne paints will take to replace oil paints, from a long-term point of view, it will be an inevitable trend for water-based paints to replace oil-based paints. One day, water-based paints have to go out of the “industry heat, market cold” cycle, welcome To a vast world.

We all know that the development of waterborne wood coatings must have at least three most important conditions: technology development, market demand, and policy support.

1. Technology research and development

Why is waterborne wood paint promotion slower and can not be applied more widely? There are two main reasons: First, the quality of waterborne wood paints, that is, fullness, hardness, gloss and water resistance are not enough; second, waterborne woodware The selling price of lacquer is higher than that of traditional paint, ie the cost problem. These two issues have plagued paint companies and have been actively researching technology.

2. Market demand

Waterborne wood lacquer has always been in a situation where “no one knows”. On one side is excellent performance and broad market space, on the other hand, it is a variety of problems to open up and promote, while trying to take the initiative to seize the initiative, but on the other side but worried that the market after the cultivation of groups of food. For coating companies, the strategic choice of waterborne wood coatings can be described as difficult.

3. Policy support

Recalling the history of the development of water-based coatings in Europe and the United States, policies and regulations have played a crucial role in them, and the stringent policies and regulations that have been introduced have forced many paint companies to upgrade their industries and embark on a water-based path. On the contrary, due to imperfect policies and regulations in the country, the paint industry did not really focus on the development of water-based coatings. The short-sightedness of companies caused a small investment in the water-based paint market, which failed to influence consumers to achieve the ultimate purchase behavior, and the consumer’s behavior It will affect the judgment of policy makers and companies on the water-based paint market. Therefore, accelerating the development of waterborne coatings in China must start with policies and regulations.

The industrial upgrading of water-based coatings is not an overnight success, but the bright prospects of water-based coatings are difficult to conceal. Water-based paints must fully enter the middle of the consumer. It is of course important to compete with the oil-based paint camp. It is even more important to defeat their own backwardness and defects, strengthen collaboration among the industry, break through technical problems, and make water-based paints safe and environmentally friendly.

Waterborne coatings are such a gamble, a gamble for the future. It is believed that water-based paint products can win the present and win the future.