Viewpoint | Define the future of fire with wisdom

In the past few years, we have seen many changes. Mobile phones have entered the smart era from the era of functional machines, and all industries have undergone changes overnight. Why do different companies have different strategies? This is often because they have different judgments about the future. With the ability to define the future of the company, it is possible to surpass competition.

This spring, when I shared intelligent firefighting with my classmates at the Langfang Armed Police Academy, I mentioned the importance of research trends! Only by accurately judging the trend, can it be possible to formulate a correct strategy to define the future!

Look ten years

Research trends mean how we look at the next five years and look at the next decade. Bill Gates once said: "People tend to overestimate changes in two years and underestimate changes in ten years." How to look at the next decade is very important.

In today's fire protection industry, every company has many competitors, but no other competitors can compete with one era. Therefore, the change in the fire protection industry is the biggest competitor of each company.

With continued low-speed economic growth, we have to accept the arrival of the “new normal”. Inversely with the shrinking construction market, there are more and more industry entrants! The intensification of competition has led to lower prices. The consequence of price reduction is the decline in the quality of products and services. The continuous decline in the quality of products and services has gradually accumulated a large number of fire hazards. In such a vicious circle, the reputation of the fire protection industry has become worse and worse, and the demand for information, disclosure, and visualization of fire protection products and service quality has become stronger and stronger!

With a group of prophetic entrepreneurs and scholars starting to research and develop fire-fighting remote monitoring systems and wired / wireless IoT products, smart fire engines are ready to come!

WiFi , RFID , NFC , ZigBee , GPRS , LoRa , NBIoT, etc. Although firefighting information, firefighting Internet of things, and smart firefighting are not a concept, they all satisfy the requirements of "informatization, openness, and visualization." According to the spirit of Document 297 , we will collectively call it a smart fire.

If we put 2015-2025 in the long river of history, this may be the most innovative ten years for the fire protection industry, and it will be the most likely to change the existing pattern and make an epoch-making contribution to industrial upgrading for 10 years!

Who will lead the fire protection industry after 10 years? Is it a traditional big brother or Dahua or Haikang? Is BAT or Dingxin, Chenan? The changes in the Internet in the past two decades have made Facebook , Google , Alibaba, etc. the most valuable companies. This means that the most valuable fire companies of the next decade will depend on this decade. Judgment is more accurate.

Regardless of the specific policy, smart fire is definitely the biggest trend in the next decade.

Always online group value

So what does intelligent fire protection bring us? How can we foresee the changes brought about by smart firefighting?

Today, all industries belong to the beginning of a new era. Looking back at this history, you will find it very interesting.

The future is a new era. What will change in the future? I would like to borrow the example of the business model cited by Cheung Kong scholar Professor Liao Jianwen.

If the refrigerator becomes a smart refrigerator, what will it change? The original refrigerator had only simple refrigeration and freezing capabilities. What is the future smart refrigerator? The refrigerator is no longer a refrigerator. It becomes a supermarket's front warehouse and becomes a service.

If 2 million families in Shanghai today use smart refrigerators, they can clearly know how many eggs are needed in this street and how many green vegetables are needed in that street. When you aggregate all the individual data into the cloud, you will find that the impact on the region, the impact on the public is very large. You will find that your refrigerator is related to someone else's refrigerator, is connected, and spans the interval between different individuals.

Google has a product, Nest . The principle behind it is very important. This is a temperature controller (of course, they also produce independent smoke). When we connect home appliances, such as refrigerators, color TVs, washing machines, etc., to the thermostat, it can clearly know when the laundry is cheapest. When to start the appliance, when is the lowest operating cost.

At this time, it is no longer a thermostat and has become a comprehensive solution for home energy. When a city of 5 million homes uses thermostats, it becomes a regional energy solution center.

Looking at these two examples together, you will find that there are several very big changes in the future of intelligent business.

First, from the perspective of the entire business logic, the past is a physical interface, a physical device, whether it is a refrigerator or Nest , just a one-end concept. Today, all the ends have become end, net, and cloud. The end represents the data collection contact, which is the level of scene data. Nest 's collaboration with the refrigerator makes it a network effect. When all refrigerators are connected, the refrigerator becomes a solution, which in turn affects the end and affects your behavior.

The difference between this change and the past is that it is no longer static, but continuous dynamic iteration. At first, the refrigerator recommendation is not accurate, but it does not matter, because the more accurate and accurate, this iteration is ongoing all the time. Perhaps other companies can copy the thermostat, but it is difficult to copy the network collaboration and data collaboration behind the copy, and it is impossible to copy the business algorithm that continuously optimizes iterations.

Second, products became products + data + content + services. We often listen to a concept where the change in the industry is a shift in value between the value chains. However, when you go to the era of smart business, you will find that this sentence is very problematic, because in the era of smart business, value is not only transferred between the value chain, but will create new value, this new value is The past cannot be achieved.

From the business model point of view, in the past companies created value for customers, and today all processes are users and enterprises to create value together, because the smart era must rely on individual data, and the data import process itself is a value creation process.

Individual value becomes a group value. All single refrigerators can be connected to the cloud to become an integrated solution, energy solution, and home consumption solution for the region. The customer relationship has changed from a one-time transaction to a permanent connection. You no longer need to re-establish a relationship with the customer, because everything such as your bracelet is always online.

Real opponent

From the perspective of the entire industry, in the past we often talked about the border concept of the industry. In fact, this era has become more and more meaningless, because at the data level, the industry boundary has almost no clear definition.

The original so-called industry boundary has two very important game rules in the past. One is economies of scale, and the other is scope economy. The bigger the economies of scale are, the more important it is. Today, a customer is a market. This is unimaginable. The economies of the past have synergistic effects, and today's scope economy has become a data economy at the data level.

Why should we define the future today more than competition? In fact, the biggest challenge for the fire protection industry is that when your game rules are all about the industry leader, the industry leaders are facing the same strategic issues.

That means that today's competition really should not be an imitation of the industry leader. You think that your opponent is a friendly business. In fact, your real competitors are this era. Because this era is changing, everything is changing.

Standing in the future watching fire

The layout determines the layout and the layout determines the outcome. Because the judgment of the future is different, so that the company's actions will be different.

Bezos, the world's richest person in the Amazon, said: "If you do everything and look into the next three years, there are many people who are competing with you on the same stage, but if your eyes can be put into the next seven years, There is very little competition with you because very few companies are willing to do such a long-term plan."

Only when you can watch so far can you endure loneliness and resist temptation.

Therefore, every industry in our fire protection system should ask a common question, such as what is the future of alarm products, what is the future of fire protection, and what is the next decade of fire management. When you see the industry as being extremely clear, you will not be alarmed by the changes that will occur in the next two years.

We use fire alarms as an example. I think today's fire alarm is going through the fourth revolution.

For the first time, the bus made a multi-line system ;

The second time is the life of the ionized leather ;

The third time is the distribution of smart switch life ;

The fourth time was the wireless wired life!

Because fire-fighting products + the Internet is the foundation for the development of smart fire! The current firefighting Internet of Things is only a phased thing.

Behind the revolution are two driving forces: one is the change of consumption, and the other is the change of technology.

We try to understand the refrigerator as a fire treasure (software platform), understand the eggs as wireless smoke, and understand the thermostat as a wireless gateway. Can you imagine the future with your imagination?

In the morning, the company’s big screen showed its own product’s market share accurate to every street in the world, the false alarm rate of products and the curve of temperature and humidity, the demand orders of service providers for replacement products, and logistics distribution. The difference curve formed between the requirements, how many fire alarm information was successfully pushed...

Social units get up in the morning and check whether the building's fire safety index is abnormal. Look at the equipment statistics that need to be replaced this week to see how the brand's market share is ranked first. Find the building's wireless smoke. With the new version, click on the online upgrade, the payment application is also submitted to the general manager's mobile terminal. Before the general manager did not reply, look at the issues submitted by the inspection personnel and maintenance personnel through the fire nails.

In the morning, the maintenance company got up and the company’s big screen clearly showed that the company’s local service quality rankings had risen by two. Drinking coffee peeked at the dozens of projects on the screen where the maintenance needs were blinking, and the system had automatically pushed demand. To the nearest drip maintainer on the phone. The mouse clicks on the maintenance staff who moves slowly on the big screen. His qualifications, expertise, and historical acclaim are clear at a glance...

The fire department got up in the morning and the big screen looked at the safety map of the city. It discovered that the fire hazard of the street had crossed the warning line, immediately notified the fire prevention staff to view the detailed data analysis, and sent warning reminders to the relevant social organizations and maintenance companies. ......

Fire mission

What is the mission of fire fighting? Some people say that fire fighting, some people say rescue, others say fire prevention. According to Maslow's hierarchy of needs, "security" is the most basic need of the entire human race. Combined with nineteen big highlighted in the report, the principal contradiction in our society has been transformed into the conflict between the inadequate development of people's increasing need for a better life and unbalanced. It is not difficult to see that the mission of fire protection is to make the security needs of the people more fully protected!

Fire management departments and smart fire fighters have the responsibility and the obligation to use scientific and technological means to find fire hazards faster and more comprehensively, reduce hidden dangers of fire, and generate safety indices through big data. Allows individuals to check the security index of any building at any time via mobile phone. Let the safety index become the market weight that forces the social units to do a good job of fire fighting. If the safety index is low, it is no longer a fine for the fire department, but he cannot hire workers and no one will settle in. For his commercial interests, he had to do a good job of fire fighting and improve the safety index.

Conclusion

Standing in the future, the ultimate judgment of the industry, this way of understanding is not the same as the past: Are you standing in the future to see the future, or standing in the future to see the present? Is it based on supervision watching fire or is it based on service to see fire? You will suddenly find that the answers to these questions and judgments determine how a fire company can strategically plan for the future.

Can not find the new continent with the old map, beginning with the end, use wisdom to define the future of fire.

This article is reproduced from the micro-signal mood technology.