Two major difficulties in the domestic wooden door market

In the long-term market competition and the survival of the fittest, the wooden door market has also exposed a lot of drawbacks, which has hindered the development of the entire wooden door business. According to the investigation and analysis of the head of Chuanwang Wood Market, the wooden door market has so far been mainly reflected in the following aspects:

The market is very good but the products cannot be sold. Due to the impact of comprehensive factors such as the regulation of the housing market, rising prices of raw materials, rising labor costs, and continuous floods and droughts, the domestic wooden doors have been in a downward trend. Recently Zibo, Shandong, Jiajiang, and Yunnan Provinces Districts have also seen large-scale production shutdowns. In response to the frequent occurrence of “overcapacity” and “market saturation” in the industry, for those small and medium-sized wooden door companies, as more and more rational consumers do not plan to pay for it, the pressure on product backlog is quite high. Large, some had to stop running some of the production lines.

Expert advice:

The wooden door industry is still very traditional in terms of management and marketing. The quality of employees in the industry is not high. Therefore, only a very small number of companies have relatively well-known brands and relatively complete channels. Many companies’ own channels and sales management are obviously not standardized enough, market outlets are weak, and dealers’ choice of products depends on good customer relations. In addition, many companies do not have the ability to operate brands, there is no systematic business model and professional marketing team, there is no accurate market information, there is no customer-oriented service standards and customer-oriented service system, there is no research, production, supply system for the market The long cycle of capital investment and high risk will all become the time for the company to die, and it may be fatal at any time.

In summary, it is not difficult to see that the company's internal operation management system is in urgent need of construction, and market standards need to be standardized. In addition, companies can stop running some production lines, digest inventory, and wait for sales season; I believe there is a real rigid demand exists, as long as the products do a good job, no matter how the market environment changes, eventually will still achieve certain results.

Trouble II: The holiday gold hot product promotion is cold, the Mid-Autumn Festival, New Year's Day ... but wherever you can think of the holiday, "Fold", "buy it on the go" and other promotional words on a large-scale occupation of the market, promotional methods are no surprises There have even been wooden tricks on the sale of wooden doors, in order to capture the eye. However, consumers’ enthusiasm for promotional performance is obviously not as high as before, coupled with rising prices, tight pockets, and a somewhat queer attitude toward sales promotion, so some building materials markets are also the passenger stream even in the hottest promotional season of the year. Dramatic, shadowy, and therefore can lead to sales has become very limited.