Turn fabric creative cube

A clothing company in Xiuling Town started its own brand in the early years. However, due to various difficulties, the development has not kept pace. This shows that creating a self-owned brand is difficult and it is even harder to create an independent brand for apparel.

The failure of "Swiss Snow" and the calm of "Henbo" have caused many companies to be extra cautious when it comes to branding clothes, and they are more willing to choose OEMs with low investment and low risk. At present, most of the more than 200 clothing companies in the county are doing single-handed processing. It is difficult to form a market demand for creative design, and it cannot support the development of creative industries. People in the industry believe that “hate the fact that cloth is not ready for clothing” has been plaguing the development of textile counties. Although the county put forward vigorous efforts to develop the apparel industry in the last century, little progress has been made.

According to the person in charge, most of the well-known designers in China are concentrated in the field of garment design. Combining with the status quo of the clothing industry in my county, it is difficult to attract them to venture in Keqiao. Even if some designers have already settled in, if they do not have the incentive and guarantee of long-term mechanism, they will eventually “fly in the southeast of the peacock”.

Accelerating the development of the textile creative industry and building an international textile creative center is an effective way to transform and upgrade the county economy. The advantage of our county's textile industry is “printing and dyeing + market”. In the development of textile and creative industries, we must give full play to this advantage, and we can get a creative road with Shaoxing County’s own characteristics.

Compared with fashion designers, the assessment of fabric designers has just started. As long as intellectual property protection work is in place, the creative design market for fabrics and printed patterns in our county is very impressive. "If we introduce a large number of fabric design talents and promote orderly competition in the market, the cost of producing original textiles will decline, and the textile market will become more prosperous." The personage believes that the development of creativity focuses on talents. My county should learn from Hangzhou and other places Use talent, education and talent. Right now, various types of fabrics, clothing and other design competitions have been held in our county. They are all titled “China” competitions. Unfortunately, there are no potential design talents to be discovered through competitions. Cultivate again" for my own use. China Textile City only actively develops its own designer team to promote the flourishing development of creative industries.