Top Ten Events in China's Architectural Ceramics Industry in 2012

In the “Chinese Tile Report” recently released, more than 20 events in the Chinese architectural ceramics industry have entered the scope of observation, including hot microcrystalline stone, new product cyclones, ceramic anti-dumping investigations, and ceramic enterprises stopping the kiln.

2012 was the most difficult year in the history of the ceramics industry. This year, the state has higher requirements for corporate environmental protection. Indonesia and other countries continue to conduct ceramic anti-dumping investigations in China and other factors continue to affect the ceramic industry; this year, ceramic companies generally open kiln to stop the kiln at night...

First, the hot microcrystalline stone from the beginning of the year, microcrystalline stone has become a hot word flooding the entire ceramic industry and home industry, throughout the year, the new microcrystalline stone production line of enterprises less than 100. This is not just a product, it has even become a feast for the entire industry. Those who did earlier were Bode Seiko Jade, Marco Polo, and Jiajun, all of whom were already masters in the industry. Special ceramics were more brilliant in the field of microcrystalline stones. Amber microcrystalline stone was a technology that detonated the market. Synthesizer.

According to the data, special amber microcrystalline stone combines the two high-tech technologies of “grain magnetic levitation” and “HiDPI high-definition ink-jet imaging,” making the tile surface glossy and bright, clear and beautiful, and it is a jewel-like corps with three-dimensional sensation. Lines, textures and textures are no less than real amber stones. This advantage makes Amber sparkle like amber in the entire microcrystalline market. In addition, the popular crystallites include Bode's fine jade, Jiajun's imperial royal product, Guanzhu microcrystalline stone, and Xinyue microcrystalline stone.

Second, the new product whirlwind In 2012, new products became a major highlight of the market, such as special ceramics, Marco Polo, Xinzhongyuan, Dongpeng, etc., have introduced bright products, such as special ceramic jade Brick, amber, microcrystalline stone and so on. In the fields of vitrified tiles, polished tiles, microcrystalline stones, and antique tiles, there are some product upgrades such as Marco Polo 1295 Antique Tiles, Mona Lisa Antique Tiles, Bode Seiko Jade Stones, and Jane One Marble Tiles. Wait.

In particular, special ceramics are once again triggered by Jade Kirin in the market of vitrified tiles. This upgraded product on the basis of Longyan guarantees better wear resistance, compression resistance, impact resistance, etc., and at the same time creatively adds raw materials of jade crystals. The product has the characteristics of being jade-like, clear and clear, fine texture, and pure color, becoming the most popular new product in the tile.

3. The Nanan Plumbing Entering the Architectural Ceramic Industry Under the guidance of the 100 billion industrial plan, many plumbing companies in Nanan, Fujian Province, will enter the ceramics industry. It is said that the total investment of newly opened ceramic production lines will reach several billion yuan, for example, Shenluda will invest 600 million yuan. Build 2 ceramic production lines. Zhongyu is stepping up the construction of another two 148-meter tunnel kilns; Jiumu has invested 500 million yuan in constructing kitchen and ceramics technology parks in Yongchun, where kaolin is abundant. Huasheng bathroom will also open a new ceramic production line.

IV. Ceramics Industry Continues to Expand On September 4, 2012, Foshan City Ceramic Industry Association Director, Standing Director and Member Representatives Conference was grandly held and was confirmed on 7,000 acres of land 16 to 17 kilometers away from the national road in Chachun County, Thailand. The establishment of a ceramics industrial park will require a total investment of approximately RMB 5 billion. At that time, 50 production lines will be established.

In addition, plans for the Qinshui County Low-Carbon Ceramics Industrial Park and the creation of China's ceramic capital by Faku have been launched one after another. It has been reported that certain achievements have been made.

Fifth, ceramics lie *

Lie down*, that is, lying down and in the middle*. In mid-2012, several well-known ceramic brands encountered such a thing. First, more than a dozen carpenter workers** paid a salary in front of Foshan Eagle brand ceramics exhibition hall. It was actually Decoration company owes money; then Dongpeng, Mona Lisa, published in a media, “Provincial Quality Supervision Bureau announced the sampling results of sanitary ware brand Mona Lisa Apollo on the black list” article, in fact, this Dongpeng Mona Lisa is not the two high-profile brands.

In the "Chinese Tile Report" recently released, more than 20 events in the Chinese architectural ceramics industry have entered the scope of observation, including the hot microcrystalline stone, new product cyclones, ceramic anti-dumping investigations, and ceramic enterprises stopping the kiln.

Keywords: ceramics, special amber, microcrystalline stone ceramics industry has been a long time, the Foshan ceramic enterprises branded bedding incidents continue, the more the reputation is more vulnerable to infringement seems to be the infringement industry, even a product hot, many companies will follow up The imitation of names and the continuous outbreak of lying events are causing the ceramic industry to awaken to the awareness of intellectual property protection.

VI. Kiln stoppage phenomenon in ceramic industry In the whole year, a group of enterprises in Zibo, Shandong and Jiajiang, Sichuan, stopped some of the furnaces in order to digest inventory and avoid risks. Some of the companies that stopped the kiln reconstructed the kiln and changed their production to other high-value-added products. Most of the kiln lines that had been stopped had not been reopened since then. Some analysts believe that some companies may reduce output by 25% to 30% in the year.

7. The high energy consumption, high pollution, high consumption of resources, and low output of ceramic-reducing ceramics have always been criticized. In January 2012, the more stringent “Ceramic Industry Pollutant Emission Standards” limit was implemented. The standard stipulates that the reference ceramic drainage unit product has a reference drainage limit of 0.3, a non-polishing type of 0.1, a sanitary ceramic 4.0, and a special ceramic 1.0. The concentration limits of atmospheric pollutants emitted by existing companies are 300 for coal-water slurry and 50 for particulate matter.

8. Ceramic anti-dumping Chinese ceramics industry successively suffered five anti-dumping “cold flows” in 2011. In February 2012, the Indonesian anti-dumping committee issued an anti-dumping investigation against China’s ceramic tableware products and proposed to impose an anti-dumping tax of 87% on these products. .

It is understood that China has for many years become the world’s country with the highest number of anti-dumping investigations, and the ceramic industry can be regarded as a “hard-hit area”. In 2011, South Korea, Argentina, Peru, and Brazil successively initiated anti-dumping investigations, sunset reviews, or direct tariff increases on China, while the European Union imposed punitive tariffs on Chinese ceramic companies, and it was valid for five years.

Nine ceramic tile new national standard on March 1, the new international ceramic tile officially released, compared with the old standard, more clearly the standard applicable tile types and increased water absorption technical requirements, back grain requirements, while the ceramic tile size, etc. Some inspection items and orders, packaging identification and other aspects put forward new requirements.

Tenth, Chinese pottery enterprises debut Bologna ceramics world-famous Italian Bologna International ceramic sanitary ware exhibition (CERSAIE) on September 25 at the International Exhibition Center in Bologna, Italy officially opened. A breakthrough was made in the number of officially participating companies in China. In addition to Eagle brand ceramics, both Smyk and Xinyi Ceramics were eligible for the meeting.