The profit margin of photovoltaic industry retreated or declined from 139% to 20%

It is only when the water recedes that one knows who is nude. The famous investor Warren Buffett’s famous statement is becoming a portrayal of the current domestic photovoltaic industry dilemma.

The photovoltaic industry, which once let millions of investors take advantage of the purse and made high-speed growth myths, is still suffering in the cold winter: sluggish external demand, overcapacity, price wars, and double anti-surveys... An industry that depends on sunlight to survive. It was covered by a thick haze.

With internal and external difficulties, photovoltaic companies that originally could make money by simply expanding production capacity had to quietly adjust the way, or extend the industrial chain, or attack the domestic market, or force brand building to avoid the coming tide of reshuffle in the industry and the withdrawal of overseas subsidies policies. At the time it became the target of being swallowed.

Photovoltaic industry trapped in "10 ambush"

"I did not expect that the photovoltaic industry is now so difficult to do, it seems that the situation is still clear and then enter it." After a morning at the solar PV exhibition area, Du, an investment company from Qingdao, told reporters with emotion.

This is the scene that took place on the 23rd Jinan International Convention and Exhibition Center. The 6th China (Jinan) Solar Energy Conference and Exhibition 2012 was held here as scheduled. Although the organizers stated that there were more than 500 exhibitors in this exhibition, it is expected that there will be 73,000 visitors. However, the reporter noticed that the phenomenon of uneven heat and cold in the pavilion can be seen everywhere.

In the solar thermal exhibition area, many exhibitors’ booths were popular. Except for booths of well-known brands such as Huang Ming, Sang Le, Linuo in the province, surrounded by merchants, there were also many audiences before the booths of some unnamed small manufacturer booths. Stop. In the solar photovoltaic exhibition area, besides the huge billboards and enthusiastic materials, there were not many businessmen who came to inquire, and there were no rows of companies in the rows of exhibition booths behind the exhibition area.

“Talking with several exhibitors is not very optimistic about this year's market. The prospects for whether the industry can recover are unclear.” Mr. Du, who has been paying attention to the photovoltaic market, wants to use this exhibition to build a photovoltaic company to take the next step. An investment plan was launched, but the industry’s pessimistic voice still made him dismiss the idea of ​​entering the photovoltaic industry.

Manager Du's feelings are mirroring the dilemma of the current photovoltaic industry's “ten ambush”.

After undergoing a major leap forward in capacity expansion for PV manufacturers in 2010, the once-into-bucket PV industry quickly slipped into a decline. In late November 2011, China's photovoltaic companies listed in the United States issued three quarterly reports. Eight photovoltaic companies only profited from big new energy sources and Jinkoo Energy, and the remaining six companies suffered various losses. The four photovoltaic giants Yingli, Suntech, Trina Solar, and LDK have a total loss of 290 million U.S. dollars.

The overcapacity caused by blind expansion is becoming the enemy of the development of the industry. From a global point of view, the global installed capacity of new photovoltaic installations in 2011 was 27.79GW, a year-on-year increase of 62.97% from 17.5GW in 2010, and the global average capacity utilization rate was less than 60%.

In the European market, which accounts for 80% of global PV demand, affected by the European debt crisis, Germany, Italy, Spain and other major exporters of PV products have reduced subsidies for photovoltaic products, which has exposed the disadvantages of the two raw materials markets in China's photovoltaic industry. The United States' investigation of double-anti-dumping (anti-dumping and countervailing) measures against China's photovoltaic products has intensified its export barriers, and Chinese PV companies have fallen into a quagmire of losses in the price war.

“Last year, the entire PV industry was relatively weak, with many companies entering the market and fierce competition in terminal products.” Li Yanmei, sales manager of Shandong Dahai New Energy Development Co., Ltd., told reporters that the fierce price war made some companies anxious to sell their inventory because they feared that prices would fall again. Products, which in turn drastically reduced the price, fell into a vicious circle.