The new standard is implemented, that is, children's furniture faces a high inventory crisis

On the eve of the implementation of the "General Technical Conditions for Children's Furniture" (hereinafter referred to as the "New Standard") on August 1, 2012, Guangdong's furniture manufacturing center - Shunde, Foshan, a seminar on new standards for children's furniture caused manufacturers They are highly concerned. The reporter learned that the new standards have brought great pressure on domestic children's furniture manufacturers, and some children's furniture products that do not meet the new standards will face the risk of forced delisting. In the furniture stores of major cities in the Pearl River Delta, the trend of discounts on children's furniture has become more and more fierce. The reporter visited the survey and found that unlike the "June 1" holiday promotion in previous years, this year's various brands of children's furniture discount promotion is more "fierce", and some brands even hit a discount of up to 50%. The increase in promotion efforts, in addition to the holiday effect, is not unrelated to the "General Technical Conditions for Children's Furniture" to be implemented on August 1. Many factory representatives told reporters that after the implementation of the new standards, children's furniture products that do not meet the new standards will be forcibly delisted. Therefore, many manufacturers are required to dispose of the inventory products before the arrival of August. "The implementation of the new national standards for children's furniture will inevitably lead to a new round of reshuffle of children's furniture brands." Hai Lingchao, deputy secretary general of the National Furniture Standardization Technical Committee and director of the National Furniture Product Quality Supervision and Inspection Center (Guangdong), told reporters. In recent years, the children's furniture industry has developed rapidly. However, because of the lack of product standards, many children's furniture have various safety hazards in terms of product design and harmful substances. The implementation of the new national standards will promote children. The overall manufacturing level and process improvement of the furniture industry. Some people are happy with the new safety standards. The same quality standards are used for children's furniture and adult furniture. The special requirements for the safety and environmental performance of children's furniture are out of touch with the actual situation. The implementation of the new standard can be said to be the gift of this year's Children's Day. ", will fill the gap in children's furniture standards. This section has been drafted since 2008, and has repeatedly postponed the release of the "General Technical Conditions for Children's Furniture", which was approved by the National Standardization Administration Committee on October 31, 2011 and will be officially implemented on August 1, 2012. This is China's first mandatory national standard for children's furniture. The standard stipulates that children's furniture products produced or sold within the territory of the People's Republic of China must be implemented and meet the requirements of the standard. The reporter saw in the content of this standard that the standard is applicable to furniture products used by children aged 3-14 years. The requirements for the identification, safety and environmental protection of children's furniture are obviously stricter than the general furniture standards. For example, there are more strict restrictions on heavy metals, free formaldehyde and decomposable harmful substances. Specific requirements are also placed on the dyes and pH values ​​of soft furniture. In addition to the routine detection of toxic substances such as lead and mercury, it is also required to detect the transportable elemental selenium. , arsenic, etc. “In the past, the use of the same quality standards for children's furniture and adult furniture led to the disconnection between the special requirements for the safety and environmental performance of children's furniture and the actual situation. The implementation of the new standard can be said to be a gift for Children's Day this year, which will fill the gap in children's furniture standards. Qian Jiang, dean of the Shunde Furniture Research and Development Institute, told reporters. The imminent implementation of the new standard has made children's furniture manufacturers "someone happy." Xu Xijian, deputy general manager of Dongguan Baolin Furniture Co., Ltd., told this reporter that the implementation of the new standard will not have much impact on the company's products. "Our products are generally made of solid wood, and the paint is made of water-based paint. Therefore, the requirements for meeting the new standards are completely ok." Xu Xijian even believes that although the new national standards have set specific limits for harmful substances in children's furniture products, they are still not strict enough. "Since it is used as a material for children's furniture, the content of harmful substances must be zero or minimal, such children's furniture is a fully qualified product." Some manufacturers are confused about some of the new standards. A representative from Foshan told reporters that some of their products were exported to the EU, and by comparison they found that the new standards are not the same as some of the EU's standard indicators, which may result in their products meeting EU standards. However, in some indicators, the requirements of the new standard are not met. “When did our products fail to sell at home?” For such questions, Hai Lingchao explained that the content of the new standard is not static. “The formulation and implementation of mandatory standards in any country is a process of continuous improvement. In the future, we will consider the practical problems encountered in the implementation process and continuously revise some of the requirements of the new standards.” However, the companies interviewed by the reporters Representatives of industry associations agreed that the implementation of the new standards will bring a “shuffle effect” to the children's furniture industry. Many manufacturers whose production processes do not meet the new national standards or cannot improve the process standards will be eliminated from the children's furniture market. At present, the products on the market are produced before the new standard is issued. Some indicators are not up to standard or the design is not up to standard. There must be some cases in the remaining two months before the implementation of the new standard. It is every child's furniture. The pressure that manufacturers must face, and how to cope with the rising production costs brought by the new national standards and the pressure of today's inventory products, will be a common problem for children's furniture manufacturers. The “shuffle effect” was first revealed in the major furniture stores in the Pearl River Delta. The reporter visited a number of furniture stores in Guangzhou, Shenzhen, Dongguan and other places before and after the "Six Days" festival and found that whether it is Songpai, I love my family, Songbao Kingdom and other brand children's furniture, or other general brands of children's furniture, In the big fight "promotional cards" to attract customers, many children's furniture discounts are even as low as 50%. In the Yingfeng Home Plaza in Tangxia Town, Dongguan City, the reporter saw that the children's furniture brand Songpine has already launched a "lowest 5.5 fold" special promotion brand, the promotion time is June 1 to 10. Sales staff told reporters that because of the holiday factors of the "1 June" festival, the promotion activities are not worried that the products will not meet the national standards after the new standards come out. According to the reporter, "the plates used and the paints used are definitely in line with the state." Standard, every product has a test report, consumers can rest assured." However, in most of the stores in the store, the reporter barely saw the presence of relevant documents and test reports on the store. A salesperson explained that as long as the products entering the large-scale home store must have relevant test reports, it is impossible to enter the store without relevant reports, so the general storefront does not need to specifically display the product test report. In the large furniture stores such as Guangzhou Jinhaima Home, IKEA Furniture, etc., the reporters surveyed the situation in general. Most merchants say that their product promotion is not due to the upcoming implementation of the new national standard, but because of the "June 1" festival. This kind of argument can't stand on the factory. “The products on the market are produced before the new standard is issued. Some indicators are not up to standard or the design is not up to standard. There must be some cases in the remaining two months before the implementation of the new standard. It is every child. The pressure that furniture manufacturers must face, and how to cope with the rising production costs brought by the new national standards and the pressure of current inventory products is a problem faced by children's furniture manufacturers." Liu Jin, CEO of Foshan Jintiantuo Furniture Co., Ltd. Fly to the reporter. In terms of digesting stocks, Xu Xijian, deputy general manager of Dongguan Baolin Furniture Co., gave the answer: there is something wrong, and it hurts to cut love. "To digest the pressure of inventory, you must sell at a certain discount according to the different inventory time of the product. For example, products with more than two months of inventory can be sold at a discount of 20%. For products with a stock of more than half a year, 50% off must also be sold. Going out, products that have been in stock for more than one year, as long as they are required, they have to sell. At this time, the cost cannot be considered. Otherwise, the final product may become worthless waste." For the inventory management of children's furniture enterprises, Xu Xijian One model that is highly regarded is the “order model” of Shenzhen Colorful Life Children's Furniture Co., Ltd., which arranges production according to the order and ships when finished. "As far as I know, their inventory is extremely low, only about one million, far below the industry average. They are the best companies in the industry for inventory management." But the order model is not without drawbacks, once the order is followed. No, the company's production capacity will be wasted. Xu Xijian believes that enterprises can appropriately arrange production capacity to produce one or several leading products in the current market according to changes in market demand, so that they can make up for the shortage of the order model. "In the current economic environment, after the cost increase, it is unlikely to increase the price of the product, but this is a common problem faced by industry enterprises. Even if the pace of technological improvement goes slower, it must go on like this. The industry can improve this." Liu decided to fly. After the implementation of the new standard, the children's furniture industry will not be very "moisturizing" in the short term, and manufacturers trying to get involved in children's furniture in recent years should still be carefully considered.

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