The label market is optimistic about the rapid development of digital printing

It is understood that there are currently 307 basic drugs prescribed by the state, involving 3,000 pharmaceutical companies, and an annual total of 30 billion labels or codes are needed. This is a large number. At present, electronic surveillance codes printed in China are basically based on digital inkjet technology, and the effect is relatively good. Digital inkjet printing technology has become the development direction of today's label printing.

China's label printing market under the guidance of the policy of “preserving growth, expanding domestic demand, adjusting structure, and benefiting people's livelihood” in 2009, the label printing industry has developed rapidly, and label printing has achieved a total industrial output value of 14 billion yuan, which is a growth rate compared to 2008. 20%, label production reached 1.8 billion square meters, which is the fastest growing area in the printing industry.

According to statistics, the domestic printing companies with rapid growth mainly include Shanghai Ziquan, Fuzhou Zhongshan, Zhongshan Jinlibao and Shanghai Yidi. Other label printing, equipment manufacturing, and materials manufacturing companies also have different levels of sales in 2009. growth of.

As can be seen from the above table, the domestic label printing export situation expanded in 2009. Zhongshan Jinlibao achieved sales of 600 million yuan in 2009, of which half were exports; the flexo printing machines produced by the Italian company in Qingzhou have sold 26 countries and regions worldwide; Dongguan Shuihong exported more than 26 million US dollars in 2009. There are also some label printing, equipment manufacturing and material companies such as Shanghai Sun, Zhejiang Weigang, Wenzhou Zhongtian, and Fuzhou Zhongshan, etc. To meet the needs of the domestic market, they are expanding their production in these two years. New plants are being built and expanded. Equipment, expand production capacity.

Opportunities and Challenges Faced by the Label Printing Industry 1. As China's market economy develops, it will continue to drive the development of industries such as food and beverage, cosmetic, cosmetics, pharmaceuticals, electronic appliances, supermarket retail, logistics, storage and transportation, etc. China's GDP will increase by 8.7% over the previous year, and it is expected that it will be higher in 2010. Therefore, the above industries must also have different growth rates, and several industries related to label printing.

Food industry: In 2009, the total industrial output value reached 4,000 billion yuan, and the food packaging market needs to reach 70 billion yuan. According to experts, it is predicted that there will be an increase of 10% to 15% in 2010.

Pharmaceutical industry: There are more than 4,000 pharmaceutical companies in China, and the pharmaceutical industry has a total output value of over 600 billion yuan. The "Eleventh Five-Year" pharmaceutical market is growing at an annual rate of 13% to 17%. In particular, the government attaches importance to medical insurance, and the market will increase in the future. In the next five years, pharmaceutical packaging will become an important economic growth point for the Chinese packaging industry. The proportion of packaging printing in total pharmaceutical output will increase from the current 18% to about 25%.

2. More and more RFID tag demand fields RFID tags have many advantages such as small size, easy packaging, large capacity, long service life, fast writing support, and good anti-counterfeiting performance. At present, it has been used in many fields such as logistics, ticketing, anti-counterfeiting, and financial charges in China, and has received a good response from the market. For example, 13.7 million RFID electronic tickets used in the 2008 Beijing Olympic Games have a recognizable rate of 100%, and there is no fake ticket.

At the same time, the scope of application of RFID tags in China continues to expand. At present, identification is mainly based on electronic vouchers (about 60% of the market), and the transition to article identification is gradually realized. Such as: to asset management, food and drug safety supervision, electronic documents, libraries, storage and logistics and other items to identify and expand; domestic applications to low, high-frequency-based, and gradually to ultra-high frequency and microwave transition. From the low- and high-frequency access control and second-generation ID card applications, the UHF and microwave applications such as highway toll collection, transportation vehicle management, etc. will be gradually expanded; applications will be expanded from domestic to international and from closed-loop applications to open-loop applications, such as: International Maritime management.

At present, the market demand for China's RFID has formed a scale. In 2009, the scale of China's RFID market has reached 8.51 billion yuan, an increase of 29.3% over the previous year, ranking third in the world, second only to the United Kingdom and the United States.

Taking Shanghai as an example, there are more than 80 existing RFID companies and 20,000 employees. In 2009, the sales volume was 2 billion yuan, an increase of 50% over the previous year.

Electronic Surveillance Codes for Drugs Currently, more than 500 pharmaceutical companies in more than 4,000 pharmaceutical companies nationwide have entered the drug regulatory system. In addition, electronic monitoring codes such as Kweichow Moutai, Sichuan Jiannanchun, Beijing Red Star Erguotou, Hebei Hengshui Laobaigan, Guoxin Seeds, double fertilizer, and Beijing bottled water are also being implemented in products such as alcohol, food, fertilizers, seeds, and drinking water. Other products have also implemented electronic monitoring codes. According to the latest statistics of China's product quality electronic regulatory network, as of 0:00 on July 13, 2010, there were 71,191 enterprises registered and 9.346 billion pieces of products were listed.

At the same time, the State Food and Drug Administration complied with the “Circular on the Major Work Arrangements for the Five Key Reforms of the Pharmaceutical Health System in the Printing and Distributing of the Medical and Health System of the State Council” and clearly required the electronic supervision of the full range of essential drugs. A notice was issued on May 11 stating that “any successful bidder that produces a variety of essential drugs should join the electronic drug regulatory network before March 31, 2011. Prior to the delivery of essential drugs, manufacturers must provide minimum sales packaging for listed products according to regulations. On the printed (paste) unified label of electronic drug monitoring code." Implementing drug surveillance codes is a great thing for the benefit of the people and the people, and it is closely related to everyone’s life.

It is understood that there are currently 307 basic drugs prescribed by the state, involving 3,000 pharmaceutical companies, and an annual total of 30 billion labels or codes are needed. This is a large number. At present, electronic surveillance codes printed in China are basically based on digital inkjet technology, and the effect is relatively good. Digital inkjet printing technology has become the development direction of today's label printing.

Rapid development of digital printing for labels In European and American countries and regions, digital printing has already begun to be applied to the field of label printing as early as a few years ago, gradually forming a scale, and the market is maturing.

In China, most label printing companies still have doubts and wait-and-see attitudes towards digital printing technology. However, some visionary label printing companies have bravely entered the field of digital printing, such as Shanghai Yili Printing Co., Ltd. and Zhuhai Qiqie. Label Printing Co., Ltd., Guangdong Zhengdi Network Technology Co., Ltd., Beijing Deji Adhesive Printing Co., Ltd., Zibo Taixin Anti-counterfeit Technology Products Co., Ltd., etc. I believe that with the advancement of digital printing technology, the improvement of related equipment and equipment, and the gradual reduction in prices, as well as changes in the domestic label printing market, digital printing will bring more opportunities and hopes for the label printing industry.