Suzhou Furniture Fair explores the future model of Likou furniture industry
At present, the larger domestic distribution centers are Lecong in Shunde, Guangdong, Likou in Suzhou, Jiangsu, and Xianghe in Hebei. Among these three distribution centers, Lecong has industrial advantages and is close to the center of the Guangdong Furniture Industry Base. Therefore, it becomes a matter of course to become a product transfer station. Suzhou Likou, located in the economic center of the Yangtze River Delta, not only has a developed transportation network, but also has strong consumption power in the surrounding areas. After years of development, Likou furniture industry can be described as increasingly large. At present, Likou has formed a furniture market of 1.5 million square meters. Almost all furniture companies entering the East China furniture market have offices here. This has become East China. Product distribution center and warehouse distribution center in the furniture market.
In addition to market advantages, Suzhou's furniture industry has also risen in the course of years of development. At present, the rise of a large number of Suzhou household enterprises such as Skexin, New Acer, NASCAR, and Mestar has made Suzhou's furniture industry The status is constantly improving, and Suzhou enterprises frequently participate in important furniture exhibitions such as Guangdong Furniture Exhibition and Shanghai Furniture Exhibition, which also makes the domestic furniture industry pay more attention to the Suzhou furniture industry.
status quo
Among the three furniture distribution centers in Lecong, Likou and Xianghe, Guangdong already has its own three major furniture exhibitions. In contrast, Suzhou Likou area, under the conditions that both the industry and the market have, still does not have its own furniture exhibition This is not a good thing for the future development of Likou furniture. But in recent years, under the care and leadership of the Xiangcheng District Government and the Likou Furniture Management Committee, Suzhou furniture enterprises have developed rapidly and are widely recognized by the industry. Under such circumstances, holding a furniture exhibition in Suzhou is particularly important. Through the exhibition, the outside world can also let the outside world know more about furniture enterprises in Suzhou.
Holding a furniture exhibition is the general trend
In the process of contact with many companies, the author also felt the company's support for this Suzhou exhibition. As a local enterprise in Suzhou, everyone hopes to establish a platform like Suzhou Furniture Fair. Only by establishing this platform can Likou's local furniture companies move to a new level. From a macro perspective, as enterprises continue to grow and develop, the furniture industry in Jiangsu will also become more developed. At the same time, the consumer market in East China will also occupy a pivotal position in the domestic consumer market. From this perspective, Suzhou It is necessary to establish your own furniture exhibition. Suzhou local companies also need to use this platform to better develop themselves.
At present, the cost of furniture in the primary market is too high. Due to the trend, entering the secondary and tertiary markets is an inevitable choice for many furniture companies. In the next few years, whether it is a furniture company from Guangdong or the furniture industry in other regions, it will encounter fierce market competition. Under these circumstances, if these companies lower their positioning and enter the market In the second and third tier furniture markets in East China, a large number of furniture companies, including Likou in Suzhou, will be seriously challenged. The slightly stronger companies will anticipate the future pattern and actively respond. . Through this Suzhou International Furniture Fair, companies can improve their own market channel construction in the East China market in advance. If the enterprise does not establish long-term awareness, when those first-line brands are fully promoted to the secondary and tertiary markets, and seize the furniture market, Suzhou local furniture companies may be marginalized.
Exhibition platform for furniture exhibition companies
Enterprises need a platform to show themselves to the outside world, and the upcoming Suzhou International Furniture Fair is a good platform. However, the cost of participating in the three major furniture exhibitions in Guangdong is very high. When holding a furniture exhibition in Suzhou, enterprises can save a lot of expenses including logistics. Participated in the Suzhou International Furniture Fair, promoted the local brand of Suzhou, and at the same time helped local companies realize the strategy of "going out". Therefore, holding the Suzhou Furniture Fair is also an important part of forcing local companies to take the brand route and increase the brand's visibility in the industry. It can also help companies better develop the East China furniture market.
Find your own advantage
At present, there are already many furniture exhibitions in China, and a certain scale and great influence have been formed. Under this situation, if you want to hold a new exhibition, the pressure can be imagined. How will Suzhou International Furniture Fair become the coordinate of the East China furniture industry?
The organizing committee of the Suzhou International Furniture Fair said that one of the slogans of the Suzhou International Furniture Fair is "Let the midstream become the mainstream and let the middle become the backbone". When this slogan was put forward, the Suzhou Furniture Fair and other furniture The difference between the exhibitions is different. Whether it is the Guangdong Furniture Fair or the Beijing Furniture Fair, there is basically no slogan "Push into the secondary and tertiary markets".
In the current economic environment, it has become the consensus of the entire industry for furniture companies to enter the secondary and tertiary markets. Under this circumstance, Suzhou International Furniture Fair follows the market development trend and not only builds a market channel for enterprises At the same time, the exhibition also provides a promotional opportunity for the development of small and medium-sized furniture companies in Suzhou and its surrounding areas.
In addition, in order to achieve the best results of this exhibition, the organizing committee promotes the exhibition through print media, outdoor media and other media channels. In addition, the organizing committee has already distributed to mainstream furniture stores and The dealer issued an invitation letter, and the surrounding areas of the Yangtze River Delta also covered. Through such high-density publicity and invitation, the atmosphere of the exhibition can be optimized at that time.
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