Smart home market outlook
In 2014, technology giants represented by Apple, Microsoft, Google, and Samsung, as well as household appliance giants represented by Haier and Midea, all tried their best to compete in the smart home market. Smart home is being redefined. Although cooperation and integration have become the main theme of smart homes, there are still many barriers in technology and concepts. Therefore, the industry tide of mergers and acquisitions does not allow the “looking beautiful†smart home to usher in a real blowout in the short term.
Forward looking
Induction, interaction, linkage, and learning can redefine the smart home
With the popularity of 4G networks, the penetration and radiation of wifi, smart homes driven by the Internet of Things, cloud computing and big data, its control is becoming increasingly simple and fast. At the same time, with the development of smart home technology and concepts, the concept of smart home will also be redefined. Early smart homes mainly focused on remote control of lights, remote control of electrical appliances and electric curtain control. With the development of the industry, the functions of smart control are increasing, and the objects of control are constantly expanding. However, this is not the eyes of the industry. Real smart home.
"In the future, the real smart home is not so-called remote control or smart control, it can only be said that these functions are a small part of the smart home solution. The smart home should be composed of the following four capabilities: inductive, interactive, and interlockable , Can learn, sense and make logical judgments, interact with people or other devices, and generate linkages according to the situation. After further deepening of intelligent technology, the device will have the learning ability of artificial intelligence, and the operation logic can be adjusted according to the user's specific habits. A series of hardware and software technology collections provide users with safe, convenient, energy-saving and pleasant experiences. This is the real smart home. "Lei Zhenyu, director of the marketing department of Hedong Electronics, believes that the future smart home will be the same as today's smart phones. Will gradually affect and change people's lifestyles.
Smart home may become the main battlefield of IT giants and home appliance giants in the future
At the annual Guangzhou Construction Expo, we can always see exciting intelligent designs. As the industry vane of Shanghai Sanitary Ware Exhibition, there is no lack of eye-catching smart products every year. However, from the perspective of the entire home furnishing industry, whether it is Sofia, Zhibang, Jiumu or Dongpeng, most of the intelligent products displayed at the exhibition are conceptual. Although the sales of smart sanitary ware have increased to a certain extent every year, for some large enterprises, such growth is not enough for them to change the direction of product research and development, and no traditional home furnishing company really dare to put Baodu on smart On home. Because in the opinion of many people in the industry, although smart home is the general trend, it is still far away from the real popularity.
Different from the wait-and-see attitude of traditional home manufacturing companies, the major technology giants and home appliance giants in the first half of 2014 are all striving to compete in the smart home market. Googgle has acquired smart home device company Nest, and Apple has launched a new Hom eK it smart home platform. Sina's high-profile entry into the smart home industry, Alibaba Cloud has also extended its tentacles to the field of smart home. In addition to the Internet and IT giants, home appliance giants have also joined the smart home camp. In March of this year, Haier released the U-Home smart home and U + smart home operating systems, which are open to the public. At the same time, Midea also released the M-Smart art smart home strategy, establishing a ten-million-user Midea user community, and announced that it will launch M-B ox Midea smart home box. In the field of mobile terminals, Samsung has released a smart home system called Smart Art Home, and Xiaomi is planning to launch a smart home control center business. In the eyes of the industry, smart homes rely more on the Internet and wireless communication technologies than other home industries, and IT giants and home appliance giants have more technical and resource advantages. Therefore, in the future, the smart home market will become the main battlefield between IT giants and home appliance giants, and traditional home manufacturing companies will more often play the role of bystanders or collaborators.
Cooperation and integration will be the main theme  Industry M & A is bound to intensify
On June 3, 2014, Apple held a WWDC developer meeting in San Francisco, California, USA to release the smart home application Home and developer tools HomeKit. However, this time Apple did not choose to eat hard and soft, but chose to join forces with other product manufacturers. Apple's cooperation list includes Haier's home appliances, Philips' Hue bulb, Honeywell's thermostat and Withings smart alarm clock. In the eyes of industry insiders, Apple and Haier have delivered a clear signal this time: cooperation and integration are the main melody in the future of smart home.
Relevant person in charge of Qingdao Haier Smart Home Appliance Technology Co., Ltd. said in a written interview that as a partner in Apple's smart home field, Haier is concerned about expanding the scale of smart homes. In addition to realizing the terminal intelligence and product service of all Haier products, it must also integrate with the products of Haier partners, and finally realize the interconnection with all home appliances.
As technology giants and capital predators enter the smart home market one after another and start cooperation, industry mergers and acquisitions are inevitable. In the first half of 2014 alone, Google acquired two smart home companies for US $ 3.2 billion and US $ 400 million. Another media report said that South Korea's Samsung is negotiating the smart home startup Smartarthings at a price of about US $ 200 million. In the eyes of the industry, this type of merger and acquisition is just the beginning. If you want to break the compatibility barrier between different manufacturers and different products, the trend of such industry mergers and acquisitions will intensify in the future.
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