Shenhan laminate flooring tells you 11 tips for communication between promoters and consumers

1. Inquiry method




When consumers buy goods in the store, they will mostly look around. At this time, the promoters must actively approach the interception, because at this time we need to judge which brand they are loyal consumers? It's still the first time to buy, so I'll first ask, "Hello! You're here to buy xx!" This is, she will definitely say we come to buy xx, or that I come to buy a certain brand of products ! Use inquiry methods to understand the real needs of consumers, so that the right medicine!




2. Suggestion method




When we learn about the needs of consumers, we can do the next job for his needs. If she has been using a certain brand, then we can say: "Oh, that brand is not bad, but our product is in its On the basis of what new features, advantages, etc., and we just have activities today, so I suggest you, buy our brand will be more cost-effective!




3. Empathy





When communicating with consumers, we must empathize and stand in their perspective to analyze them for more advantages. We can't just stand on the point of thinking of selling products; at the same time, help them solve problems. For the problems existing in conventional products, take milk powder as an example: Consumers say that children have diarrhea when they drink milk powder. We help them analyze the causes and find out the root causes. At this time, consumers have a feeling of being cared, and the mentality is very positive. Comfortable!




4. Problem solving method




Solving consumer problems can certainly win the goodwill of consumers. Many times, consumers know very little about products, especially edible products. So, as I said above, to be a best promoter should learn first. Understand the product and the side to understand the status of the consumer's family; recommend the frequency brand suitable for consumers to help them solve the problem!




5. Benefit analysis




As consumers, there are always ideas for wanting to take advantage of it. Then we must satisfy them. When we introduce products, we know that many times consumers always want more promotional items, so if they are hesitant When you are not determined, you can say to her, "Okay, so be it. I think you are more sincere. We also want to pull you this customer. If you buy it now, we will give you more gifts and gifts! Those who feel themselves have gained more benefits!




Again, we can say: “We also know that the brand is cheap, but many consumers are responding. What are the problems with that brand? What are our strengths? And, now you know that there is a price, a price, Although our products are a bit more expensive, many consumers feel that our brand is very reliable!




6. Example dyeing




Some consumers, after being analyzed by the promoters, are still skeptical about our company's products. At this time, our promoters can tell her: "The older sister bought 3 or 5 pieces." Or: You see, this is the customer report I wrote. Five customers just bought today. You can call and ask. Is it better to see our products? Because from a consumer's psychological point of view, when they are not assertive, they are more willing to believe what the people around her or the environment with her said, so we can come up with practical examples to let her see. Eliminate her psychological concerns!




7. Help selection method




When a consumer is in the process of buying and not buying this choice, or when he or she does not know how much it needs, our promoter must immediately make a decision for her. We must not ask her, "Would you like it or not?" We must ask this question: “You need three or five, and then we must say that in fact, five are the best, because we have activities today, if we want five, we can send you some gifts!”




According to my experience, when consumers hear this, they seldom say no. She will continue to ask us questions without asking. How much? Or how many are the right people to ask her to come with? At this time, she has already decided to buy it, but there is not enough reason to persuade her. Therefore, we help her choose the best promotion method!




8. Pretend to lose money




When a consumer has an intention to purchase, sometimes she just wants to have something more, or feel that the price is not appropriate. In order to prompt her to buy, our promoters can say: "You said that the price is really No, yesterday's sale was even higher than your price. As a result, when I went back to the company to lose money, I rang me up. If you really wanted to, I could only say that I would give you a little more gifts, and this is still sneaking. Send you, let the leader know, and definitely quarrel with me! If the promoters say so, consumers feel that they are already psychologically cheap, and second, they will feel that our promotion is not easy!




9. Time limit method




Some consumers have a habit of dragging on when shopping, but she really wants to buy. At this time, she may ask: “Do you still have activities tomorrow?” If consumers ask such questions, they will explain two issues. One is that the money they bring today may not be too many. Second, she thinks that if she does tomorrow, she will buy it tomorrow. This is what our promoters should say and will not do tomorrow. One day, or saying, "This is not accurate. We are based on the company's arrangements. However, we are all a day's worth of time. So, you still have to buy a better deal today. If you don't come tomorrow, don't you miss this opportunity? "?




In fact, this trick is based on those who sell clothes to learn, we can be anywhere in the market, outside the clothing store has a big banner ad: "The last day big sale! If you look tomorrow, the day after tomorrow Look at that sentence!




10. It's good to sell




Some consumers may observe for a while before making the first purchase, and when she wants to buy it, she may say, "I'm here to see, you didn't sell much, or you didn't sell well." . This is why our promoters must be wary of her intentions of saying this, which means that you want to make sure you say it and sell it well. If the promoter does not understand what she is saying and thinks it is not selling well, then this The pen business is definitely over.




When the consumer says that, we have to answer it with a twist: "In fact, it's true that it's not as good as a certain brand, but apart from that brand, we're selling the best, or we can't say it's best to sell. This shop is 20,000 or so a month. At this time, consumers mostly think again. They sell 20,000 a month. In fact, they are quite a lot; or they sold 6,000 yuan a day yesterday. She was not there yesterday. How much do you want to say? How much do you say it sells? This is also a kind of dyeing!




11. Assume the transaction method




Some consumers are very eager to buy our milk powder, but are always afraid of buying more expensive than others, and always say that the price is still a bit high. This time, if we say that our price is unlikely to change, in order to comfort her We can say to consumers that the price that I have said is already the lowest. If you don't believe that you see our report, it is all about the unit price. You first say whether you want it or not. She will certainly say yes at this time, just saying that the price is a little higher.




At this time, our promoters went on to say, "If you buy it, then that's it. I'm asking our leader to see if it's okay. If he says it's the price, then I can't help you anymore. Then I turn around and install it. To make a call and finally give her a say, the leader said: "This price is already the lowest price, then I can't really help you. If the sale is low, I will get less money; I will talk about the topic later. : "You quickly buy it, all of the same price, we can't say you lie to one person!"

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