Shanghai Industry and Commerce Bureau sent someone to inspect Da Vinci furniture
The Shanghai Administration for Industry and Commerce said yesterday that the industry and commerce department mobilized nearly 70 people to investigate and collect evidence on Da Vinci's furniture suspected of infringing consumer rights, register and store related furniture products and send samples for inspection.
According to CCTV reports, Da Vinci Home, a well-known high-end furniture brand in China, claims that the furniture it sells is an international super-brand of "originated in Italy", using raw materials that are very high-end and expensive; and the survey shows that some of its furniture is from Dongguan, Guangdong. The quality of processing and OEM production is not excessive, and the product is suspected of forging the origin.
According to the relevant person in charge of the Shanghai Administration for Industry and Commerce, yesterday, the Shanghai Industrial and Commercial Department had two Da Vinci Shanghai branch offices located on Yan'an West Road and Hong Kong Plaza, two warehouses located in Qingpu and Waigaoqiao Free Trade Zone, and Huaihai West Road and Yan'an West Road. The three exhibition halls conducted emergency inspections to investigate and collect evidence on products suspected of infringing consumer rights. Law enforcement personnel seized some of the furniture products suspected of being forged in the warehouse in Qingpu, and all the evidence was registered and kept.
Produced in Dongguan, sold by OEM in Italy, purchased for 30,000 yuan, and sold for 300,000 yuan. In addition to earning 10 times huge profits, Da Vinci Home Challenges the IQ of all consumers.
Yesterday, CCTV's "Weekly Quality Report" column exposed the inside story of Da Vinci's home furnishing foreign furniture with domestic products and defrauding profiteering, triggering public debate. As of press time, Da Vinci has not yet commented on this.
Furniture factory exposed to cooperate with Da Vinci
According to the "Weekly Quality Report" report, Beijing Tang spent 2.8 million yuan to buy more than 40 pieces of furniture in the famous furniture brand Da Vinci store, of which the most expensive piece of furniture is 300,000 yuan.
"I found a bed with a strong pungent smell after buying it. The actual size is different from the original contract." Tang said that the problematic single bed was 100,000 yuan. Despite the suspicion that there was a problem with the furniture he purchased, Tang Mou couldn't make a suspicion in the face of the complete import formalities issued by Da Vinci.
The "Weekly Quality Report" column team used this as a clue to start an investigation of Da Vinci. With the cooperation of CCTV's overseas reporters, the column team found that the "Cabritti" furniture sold in the Da Vinci Beijing store has a problem of false propaganda-the store clerk called the furniture material solid wood carving, Italian manufacturer It is called resin material.
The column team continued its investigation and found that many furniture manufacturers in Guangdong claimed to have produced furniture for Da Vinci, including Dongguan Changfeng Furniture Co., Ltd. Peng Jie, general manager of Changfeng Furniture, revealed that the company has been producing furniture for Da Vinci since 2006 and has affixed international furniture brands such as Capri, Hollywood and Rewa. "Our annual transaction volume with Da Vinci is around 50 million." Peng Jie said.
In order to prove that what was said was true, Changfeng Company also issued a business correspondence with Da Vinci to CCTV reporters. In the e-mail, Da Vinci asked Changfeng to use furniture wherever solid wood can be used, “can be carved without handâ€, and “can be reversedâ€.
CCTV reporters also found in the Changfeng plant that the furniture materials they produce are polymer resin materials, large core boards and density boards, and the production process is mold sets. "There is a pungent smell throughout the workshop." A CCTV reporter said.
Da Vinci remained silent
In order to affix an Italian brand to furniture produced in Dongguan, Da Vinci has taken great pains.
According to Peng Jie, general manager of Changfeng, Da Vinci purchased furniture from Dongguan and shipped it directly to the Shenzhen port before exporting to Italy. After a short stop at the Italian port cargo yard, it was then transferred to Shanghai for customs clearance. This seemingly redundant and complicated procedure can change the furniture back to an international identity.
"(After the one-in-one-out process) these furnitures have a full set of import procedures and become what Leonardo said to be 100% imported from Italy." Peng Jie said.
The change of identity is only one. According to Peng Jie, the ex-factory price of certain types of furniture in Dongguan is 30,000 yuan, and after going back to Shanghai a circle abroad, the price rose to 300,000 yuan.
Finally, in order to provide necessary evidence for the entire investigation, CCTV reporters accompanied Tang Mou to the National Furniture and Indoor Environmental Quality Supervision and Inspection Center to inspect the furniture purchased from Da Vinci. The results showed that there were three TV cabinets and beds purchased by Tang that did not meet the national standards. Among them, the material used for the TV cabinet was MDF, not solid wood, and it was judged as an unqualified product.
After the "Weekly Quality Report" was broadcast, public opinion was in an uproar. On Sina Weibo, despite the weekend, there are still many netizens who leave messages on the official Weibo of "Da Vinci Home" to criticize corporate deception.
"I have never seen such a powerful trick, it is luxurious, and it is imported from Italy, which is really lacking in morals!" A netizen said in a message.
In sharp contrast to the heated discussion in the public opinion, it was the silence of Da Vinci. The Morning Post reporter contacted Da Vinci about the matter, and the company's employees refused to be interviewed on the grounds that they were not on duty on Sunday. The Morning Post reporter also tried to contact the person in charge of Dongguan Changfeng Company, but no one answered the phone. As of press time, Da Vinci has not yet commented on this. And its official Weibo stopped updating after 12:18 yesterday, which happened to be close to the broadcast time of "Weekly Quality Report". For more furniture information, please visit http://news.gojiaju.com Welcome to provide news interview clue ads / news hotline to 8004
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