Orchid Grass Feng Yancheng: Quality + Design is the guarantee of brand success

For the furniture industry, 2014 seems to be a year of hope; whether it is the “recovery” good news from the front-end market, or the signing of the contract from the furniture exhibition; it seems that we all predict that the winter It is slowly dissipating. And when it is subdivided into panel furniture and various subdivisions of solid wood furniture, what is it? On May 10th, 2014, Lancaohua's overall home Chengdu store opened. We also interviewed the new store, Ms. Feng Yancheng, the overall home design director of Orchid Grass, and asked her to talk about the furniture industry in 2014. Interview time: May 10, 2014 Interview location: Orchid Grass overall home design store interview person: Feng Yancheng, overall design director of orchid grass []: Feng, hello! Thank you for accepting our interview. Can you tell us about some basic conditions of opening a new store today? [Feng Yancheng]: Everyone has an exclusive living space in the depths of their hearts. It transcends functionality, reveals its own taste, aesthetics, and demonstrates its unique lifestyle and lifestyle. It is perfect, it is definitely the best for you. Today, the overall furniture of orchid grass is with such a concept and theme, carrying the European Dutch Jans2enFurniture (Jason), Schiller, global American brand furniture CindyCrawfordStyle, Lake Vincent, the Chinese company's top 500 Fubon Group brand: Greensburg , Vedi, Messer, Leroy. The largest production distributor of Chinese furniture - Baojule's brands: luxury, Platinum, PF, Jane, China furniture strength design brand: Yangshi and other classic furniture brands, grand debut on the 5th floor of the home. At the same time, let consumers appreciate the latest European and American home life trends. [ 】: In your opinion, what is the difference between Fubon Beauty and other American furniture brands? [Feng Yancheng]: Each brand we represent has different design concepts and advantages. Fubon Beauty is a long-term partner of the high-end American brands Lexington and Thomas. It is a very pure American style furniture, it is owned by Greensburg, Vidi, Messer, Leroy, or classical, or leisure, or pastoral. The shape of the product is calm and atmospheric, the lines are dynamic and smooth, the material highlights and abandons the complicated whole carving, and the fine carvings are decorated with parts. The product design incorporates the elements of Chinese interior design and human life, creating a trace of tempering and catering. The nostalgic feelings of modern people and the inner desire for nature. At the same time, Fubang Meipin chose the finest imported calfskin in the selection of raw materials, and the wood was American-like wood. The good quality of raw materials is also one of the important reasons why we choose Fubon. 【 】: Mr. Feng, when did you get married with Fubon Beauty? [Feng Yancheng]: Orchid grass was in contact in 2013. After two years of mutual understanding, the real cooperation is this year. 【 】: So where is the biggest support for Fulan Beauty in the orchid grass? [Feng Yancheng]: First, quality products, (this is the biggest support for our dealers). Second, strong product design capabilities. Because everyone faces the market together to impress our consumers, not only your product itself, but also the design of the product. Third, Fubon Beauty can fully guarantee our supply cycle. [ 】: Today is the first day of opening, then do you have any expectations for today's sales? [Feng Yancheng]: Today's sales are expected to be 3 million. In the early stage, there were many old customers in the consultation. Today, as soon as we opened, there were many old customers coming to the order. [ 】: What kind of situation do you think the overall home furnishing industry in 2014? [Feng Yancheng]: With the improvement of people's quality of life, different consumer groups have different interpretations of furniture style. Consumers at all levels of consumption want their homes to represent their unique personality. When the home space becomes a personalized platform that can bring peace and relaxation to the mind, the style of the furniture industry will present colorful trends and developments. Therefore, as long as you have good products, good business model, and catch up with the good market, the sales performance of the 2014 furniture industry will surely rise steadily. 【 】: Thank you, Feng Zong!

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