Multi-horse cutter: based on itself, pragmatic development
When it comes to the magic weapon that Doma tools have achieved good market benefits, he modestly stated that if there is any advantage, Doma tools will be better than product diversity and unique product development system. First of all, the multi-horse cutter mainly deals with round-handle cutting tools represented by taps, drills, reamers and milling cutters. The general tool brand manufacturers focus on developing a tool, and Dormer has developed tools other than indexable inserts. The relative concentration of tool brands is beneficial to the procurement and management of customers in almost all tool types. Second, from top-grade tools suitable for processing high-tech products to ordinary products suitable for most customers, Dormer's cutting tool products have everything to satisfy the diversified needs of customers to the greatest extent, which has become another product of Dormer's various products. A big highlight. "Our products have been used in military industry in the past. Through detailed analysis and investigation of the Chinese market, we are now starting to develop new and versatile new tool products. We will use high-end products to seize the market." Mr. Wu said, “We also brought our own new products to this CIMES exhibition. The biggest advantage of this series of new products is the versatility. In a certain sense, the traditional mode of selecting specific tools for the processing of specific raw materials is changed. Achieving the innovation of the machining process, a tool can process a variety of different workpiece materials, which can reduce the customer's tool inventory and reduce management costs, our customers can get the highest efficiency with the least investment. For example, we The S140 and S142 solid carbide drilling and milling cutter series can be used to process almost all aluminum alloy materials and can also be used in thermoplastics."
(S140 (medium cutting length) can be used for milling or copy milling, it is suitable for processing almost all kinds of aluminum alloys, and can also process thermoplastics; S142 (longer cutting length) is extremely used for "super fine" machining applications Excellent performance, it can also be used for copy milling or finishing of the above various materials. Both milling cutters are capable of high speed cutting (HSM), which are especially suitable for precision machining applications such as mold and aviation. The surface treatment, geometry and chamfering of these milling cutters have been specifically designed to improve their processability and tool life.)
The rapid growth of China's economy has also provided a huge space for tool manufacturers to develop. International brands are constantly entering the domestic and domestic local tool brands to make great progress, making customers consider the price more than when considering products. More attention has been paid to the quality of service of the products. To a certain extent, the level of service directly affects the user's consumption behavior, and the service has become a factor that can not be ignored by various brand companies. For this, Dormer also gave a high degree of attention. Mr. Wu said: “Now the service is more and more professional and localized. In the past, our headquarters and personnel were all in Shanghai. The problems that customers have always reflected in Shanghai first, and then we organized the power to solve them. It has increased the time. Now, Dorma is also pursuing effective and fast service, and has set up a nationwide service system. It plans to recruit a number of technical personnel to conduct professional training in major cities across the country, and strive to provide customers with speed and on-site. Solve problems, reduce intermediate links, and achieve timely and efficient services."
In addition to high-quality products and services, a strong sense of precaution is an important factor in the success of Dorma. The subprime mortgage crisis in Europe and the United States has intensified, and the global economy has shown a declining trend. Coupled with the rising cost of various raw materials and production and processing, the tool industry is facing a severe test like other industries. On this issue, Mr. Wu expressed optimism about the market prospects of Doma Tools in China: "Development is the key to solving all problems. As a developing country, China has suffered relatively little impact, plus the time when Thomas is stationed in China. Not long, it is still in a period of rapid development. With the influence of the world economy on Europe and the United States, Thomas has increasingly valued its sales in Asia, which grew at a rate of 50% in 2007. The company has foreseen the possible impact of the economic recession and put forward the leading idea of ​​accelerating expansion. To achieve rapid development, we have put forward higher requirements for our technicians and sales personnel, and demand our technology. Products, services and services should be more targeted, change the passive selection status, take the initiative to find out what the customer needs, in order to receive good results."
In addition, the current world's tool layout is diversified, and many brands from home and abroad are looking forward to gaining a share of China's big market. How does Doma win from such fierce competition? What is the future trend of Doma tooling? Mr. Wu said: "To win, the most fundamental point is to value customers. We must think about what customers think, create different solutions for different needs of customers, and let customers have a good trust in our Dormer brand. As for the future upgrade of Doma brand, it is mainly due to the continuous development of high-performance products and versatile products. Only in this way can we maximize the customer base, seize the opportunities in the market competition, and develop our own characteristics. !"
In just a short interview, let us have a deeper understanding of Dorma's philosophy and products. We have reason to believe that under the guidance of the customer-oriented concept, relying on China's fertile market, Doma will definitely have more Good development!
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