Mattress plant opens American Express Furniture Group to establish California plant
2022-10-26 05:18:55
Some people call the financial crisis a good opportunity for the rise of Chinese industry. China ’s Geely Automobile acquired Volvo Cars, a subsidiary of American automobile giant Ford, and General Motors sold Hummer, a major US Army supplier, to Chinese heavy equipment manufacturer Sichuan Tengzhong. At the same time, Stylution Group acquired the American mattress maker Wickline Bedding Company to set up a plant in California, and obtained the right to operate the well-known American brand Sleep Therapy. Such merger and acquisition of large multinational enterprises is of epoch-making significance in the 21st century.
Spring Air, the fifth largest mattress factory in the United States, closed down in 2008. In 2009, Simmons, the world's leading mattress manufacturer, also declared bankruptcy. This well-known brand, founded in 1870 and having a history of 140 years, was eventually sold to Ares Management Company and the Ontario Teachers' Pension Plan for $ 760 million. Teacher private equity firm TPC. In such a sluggish US furniture industry, only the Fortune Express Group launched a large-scale merger and acquisition, bucking the trend and becoming the first furniture group in the Asian mattress industry to move forward to set up factories in the United States. This proves that China's furniture industry has not only not been overwhelmed by this global financial tsunami, but has moved forward to the United States by means of mergers and acquisitions. This is not only the glory of the Chinese national industry, but also the best display of brand strength.
Expressway is known as the "Empire of Beds". In the 14 years since its establishment in China, Expressway established the first sleep center in China under the brands of American Restonic and German Musterring, leading the new mattress sales in the Chinese market Trend, there are 1,000 brand stores in the Greater China Economic Circle. At the same time, it also actively expanded its export sales, and established two branches in the United States, one in Europe and one in Japan. The full range of furniture products are exported to 38 countries around the world.
The Wickline Bedding acquired by Timeshare is an old American mattress under the brand Sleep Therapy. Has a long history of 60 years. Wickline Bedding led the world in the launch of No Turn Mattress in 1983. The mattress production technology is outstanding. Through the hard work of its founder Mr. Roy Wickline, he insisted on producing the highest quality mattresses with the highest standards. Delicate craftsmanship has swept the fashion industry on the West Coast of the United States. Its Sleep Therapy trademark has become the most well-known mattress brand in the West of the United States for 60 years.
In 2009, Yunshitong Furniture Group acquired Wickline Bedding to set up a US factory and became the first mattress manufacturer in Asia to set up a factory in the United States. It produces inexpensive mattresses and furniture in the United States and supplies it to the North American market locally. The Tong Group shifted from the model of making mattresses in China to Asians for sleeping, to producing mattresses for Americans sleeping in the United States and selling them in the United States. These two changes are the best proof of the change in strategic thinking.
Chen Yanmu, chairman of Expressway, said: in 2015, Expressway will also set up a European factory to complete the integration of global resources, not only for Asians and Americans to sleep mattresses produced by Expressway, but also for Europeans to sleep In the future, the mattresses produced by Yun Shitong will allow 50% of the global population of 6.5 billion people to have a more comfortable sleep because of the mattresses produced by Yun Shitong.
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Spring Air, the fifth largest mattress factory in the United States, closed down in 2008. In 2009, Simmons, the world's leading mattress manufacturer, also declared bankruptcy. This well-known brand, founded in 1870 and having a history of 140 years, was eventually sold to Ares Management Company and the Ontario Teachers' Pension Plan for $ 760 million. Teacher private equity firm TPC. In such a sluggish US furniture industry, only the Fortune Express Group launched a large-scale merger and acquisition, bucking the trend and becoming the first furniture group in the Asian mattress industry to move forward to set up factories in the United States. This proves that China's furniture industry has not only not been overwhelmed by this global financial tsunami, but has moved forward to the United States by means of mergers and acquisitions. This is not only the glory of the Chinese national industry, but also the best display of brand strength.
Expressway is known as the "Empire of Beds". In the 14 years since its establishment in China, Expressway established the first sleep center in China under the brands of American Restonic and German Musterring, leading the new mattress sales in the Chinese market Trend, there are 1,000 brand stores in the Greater China Economic Circle. At the same time, it also actively expanded its export sales, and established two branches in the United States, one in Europe and one in Japan. The full range of furniture products are exported to 38 countries around the world.
The Wickline Bedding acquired by Timeshare is an old American mattress under the brand Sleep Therapy. Has a long history of 60 years. Wickline Bedding led the world in the launch of No Turn Mattress in 1983. The mattress production technology is outstanding. Through the hard work of its founder Mr. Roy Wickline, he insisted on producing the highest quality mattresses with the highest standards. Delicate craftsmanship has swept the fashion industry on the West Coast of the United States. Its Sleep Therapy trademark has become the most well-known mattress brand in the West of the United States for 60 years.
In 2009, Yunshitong Furniture Group acquired Wickline Bedding to set up a US factory and became the first mattress manufacturer in Asia to set up a factory in the United States. It produces inexpensive mattresses and furniture in the United States and supplies it to the North American market locally. The Tong Group shifted from the model of making mattresses in China to Asians for sleeping, to producing mattresses for Americans sleeping in the United States and selling them in the United States. These two changes are the best proof of the change in strategic thinking.
Chen Yanmu, chairman of Expressway, said: in 2015, Expressway will also set up a European factory to complete the integration of global resources, not only for Asians and Americans to sleep mattresses produced by Expressway, but also for Europeans to sleep In the future, the mattresses produced by Yun Shitong will allow 50% of the global population of 6.5 billion people to have a more comfortable sleep because of the mattresses produced by Yun Shitong.
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