Looking at the new pattern of stone market operation from several changes in authoritative stone exhibition

Since the beginning of the second half of 2014, attention has been paid to the stone industry. After a period of in-depth research, it is obvious that the entire stone industry is undergoing a new business transformation. After the Chinese traditional Chinese New Year holiday in 2015, the author’s city was held as scheduled. With a 15-year development history, the four-day global authoritative international stone exhibition (the data shows that the entire industry is in a turning point, 1-2 first-tier cities have canceled the local stone exhibition), during the exhibition, have the opportunity to fully access the entire industry chain Every step of the stone operators, after a few days, through careful comparison and observation and analysis, it is faintly discovered that this global authority stone exhibition is undergoing some subtle changes, and these changes are brewing, suggesting The direction and pattern of the operation of the entire industry market.

First of all, there are some changes in the appearance of stone products. The shape of stone products is gradually changing. As a relatively representative industry, the stone industry has followed the high-speed development process of nearly 20 years, from prosperity to gradual, and the overall market operation trend has followed the trajectory of the brand movement of domestic commodity products from “manufacturing to creation”. Therefore, in the field and outside the exhibition, you can still see the huge square mine stone blocks displayed in the previous stone exhibition; you can still see that the entire industry has focused on the middle and upper reaches of the industry chain, maintaining consistent blocks, slabs, lines, Simple styling and Other product appearance styles, but more is to see the focus shift in the most basic downstream goods use, that is, the stone products used by the majority of consumer groups; see more ideas including many ideas, culture, design soul The styling of stone products, because this is acceptable for the real use of the consumer groups; because the real inner needs of the vast number of consumers is "I want to buy a stone space and the use of stone products." At the same time, in addition to the consistent use of the basic foundation of stone, these stone products with design soul can give the stone a higher added value and value, and create more brand influence and value benefits for the enterprise.

Secondly, the sales method of stone products is changing, from the original single, blunt sales method to the sales skill of borrowing design ideas and mixing other auxiliary decorative materials. At the exhibition, I saw a lot of stone operators have already realized it well, and it has been implemented. That is, the characteristics and characteristics of the stone products themselves will give the downstream users a colder and stiffer feeling, so through other auxiliary facilities or The mixing and matching of decorative materials gives the stone goods design ideas and souls. The stone products that were originally buried deep under the stratum are cultivated and carved into a wide range of consumers in the daily life scenes. They can be loved, universally recognized, and artistically decorated. Materials, so it is also important to choose the market operation and application choices that match the stone perfectly and improve the sales of auxiliary decorative materials and materials. (In my personal judgment, the stone products must be well combined with lighting application and space creative design.) Finally, the terminal consumers will be given a warm and tasteful space to intuitively use the terminal experience, and finally reach a sales volume that can be steadily advanced, bringing a new market operation pattern for the entire industry. (At the same time, it should be mentioned here by the way, the original large-scale wholesale market in the entire industry is also undergoing some transformation and transformation, that is, from "the whole board, the standard general-purpose board processing simple wholesale" to "space modeling Customized and authoritative design drives sales"; from the original business operation, to other market brands, the relatively complete and perfect "furniture world" business model is used for transformation, so we also saw individual emerging large-scale integrated markets at the exhibition. Because in the sale of fine stone slabs, the wholesale market of fine production and processing lines is gradually recognized because customers pay attention to the processing quality, precisely because the end consumers need their own space, the soul of the design is adapting to change)

The last thing is that the needs of the entire industry are changing significantly, as the entire industry focuses on the real use of the consumer group. At the exhibition, we can see a lot of interactive display methods and eye-catching marketing techniques, because before the focus has not changed, the structure of the staff in the industry is mainly concentrated in the middle and upper reaches of production, processing, and bulk. The demand for business sales, in these groups, the cultural foundation, marketing thinking, the organization of the concept can not be very high, you can not have a lot of restrictions on the employment threshold (add a point here, there is no derogatory idea for the middle and upper reaches of the practitioners ), and with the change of business structure, the demand for market, planning, marketing, brand personnel will inevitably increase substantially, or it can be said that the stone industry will gather and cultivate this type of talents because of the redevelopment of the entire industry. Need more knowledge-based business sales, marketing, marketing, branding talents and people who have been working hard in the stone industry and have created a prosperous stone industry to promote the industry, enterprises to climb the peak of the industry, let the stone Industry experience from drawing on other industry marketing techniques to the unique battalion of innovative stone industry Process, and ultimately the implementation of real concern to the end-user marketing, sales stone group communication, interactive experience feelings.

The operation and pattern of the stone industry market has been changing and changing!

Flow deflector & Service bag&Pre-Installation box

Flow Deflector & Service Bag&Pre-Installation Box,Air Flow Deflectors,Air Backflow Preventer,Backflow Preventer Insulated Box

Ningbo Kyson Cool Electronic Technology Co., Ltd. , https://www.kysoncool.com