Is it a good thing or a bad thing for the furniture industry to "plug in" the home improvement market?

Whether the furniture industry “inserts” the home improvement market is a good thing or a bad thing. Hard decoration and furniture selection are two links of home decoration. The hard work is done by the decoration company and the furniture is provided by the furniture manufacturer. However, the reporter recently learned in an interview that the double-leaf furniture has been a hard-wearing job from a brand that only sells furniture. The owner's home from design to construction to add furniture and soft furnishings, two-leaf one-stop service. The home market is always full of such innovative companies, but the response to their innovations is different. A list of phenomena: not only sell furniture but also decoration. The reporter saw Miss Song, the regional manager of Shuangye Furniture Jiangsu. Under the guidance of Miss Song, the reporter saw that the red-and-white double-leaf furniture was neatly and orderly placed in the model room. It was decorated with red sandalwood doors, wall clocks and wooden frame chandeliers. This exhibition hall has a double-leaf feature. “All the wooden products are made of double-leaf. The things we saw in our exhibition hall can be copied to the owner’s home intact.” Miss Song said that Futaba started from hard-wearing to furniture in 2007. To the soft-packed “all-inclusive” home improvement project, they have their own designers and construction teams, and can start 20 jobs at a time. “The reason why there is such a 'cross-border' behavior is because Fuye is not just a company that sells furniture, but also a company that sells 'environment'. Our project has a unique 'dual-leaf style'.” The leaf style is based on the double-leaf furniture of rosewood, which is close to the modern Chinese style." Liu Song, chief designer of Fuye Furniture. Familiar with the two-leaf product, focusing on the "two-leaf style", is the entry rule for a two-leaf designer. Liu Song said: "Our works do not highlight the designer's personality, but focus on creating a warm environment for customers." Free design fee quality guarantees Miss Song said that the demand for the decoration market is diverse, and choose double leaves Furniture and "dual-leaf style" are generally consumers who have a certain cultural level and love Chinese culture, and are over 35 years old. But since 2007, newly married people accounted for 30% of the consumption, which means that consumers who love the "double-leaf style" are gradually rejuvenating. Consumers choose double-leaf decoration, you can choose three standards of simple, standard and hardcover, a set of 80m2 house, from hard to furniture, about 140,000 can be fixed. Unlike the decoration company project, Futaba does not charge design fees. In the interview, Miss Song was very proud to talk to reporters about an example. “A customer had been in a well-known decoration company some time ago. I spent 12,000 yuan asking the designer to design a plan. Later, our designer gave out a free plan. The final customer would have wasted the design fee. Decided to choose our plan.” Miss Song said that the two-leaf after-sales system is very sound. Fuye has voluntarily upgraded the warranty period of solid wood furniture from one year to two years as prescribed by the National Consumers Association. For the renovation project, it strictly enforces the uniform standard of the Nanjing decoration industry. “We will only do better than other companies.” Viewpoint: For the cross-border behavior of cross-border behavior, the reporter also interviewed some insiders. Chen Bolin, general manager of my music decoration, said that he did not agree with the practice of Fuye. "Production-oriented enterprises, sales-oriented enterprises, and service-oriented enterprises should have a clear positioning and division of labor. I don't think that enterprises that produce furniture-based enterprises can do a good job of decoration. In fact, the management of decoration companies is very complicated, and may It’s even harder than a production-oriented company.” Chen Bolin expressed doubts about the prospects of the two-leaf cross-border, because some decorative companies in Nanjing have also tried cross-border ideas to produce cabinets, doors and other products, but consumers who choose their products on the market. very few. "This kind of cross-border will be blocked by the peers. As a decoration company, we generally don't recommend their cabinets and wooden doors to the owners. There are so many good cabinet brands on the market. Why should we recommend them?" Hao Yuxing, the deputy general manager of the family, expressed a very different view. “Double Leaf takes the lead from the single production furniture to the home integration road. For the brand, from single category to integrated development, it can not only increase the profit of the agent, but also the brand image. For the consumer A variety of products just need to find a seller, and after-sales service can only be found by finding one, which is more convenient and more secure.

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