High-end furniture companies how to monopolize competition?

The polarization of the furniture market has made the competition among high-end furniture companies increasingly fierce. Due to the market differentiation, the space for the development of high-end furniture companies will inevitably increase, but the furniture companies that can enter the upper market are all enterprises with comprehensive strength. It is not easy to think of more space in the upper market.

In the competition of the upper market, the most advantageous weapon is to control the market and firmly hold the market resources in their hands. This is the so-called monopolistic competition. Although there are only a few thousand high-end furniture companies in China, due to the narrow market space and the generally weak brand-building capabilities of companies, there are not many furniture brands that are familiar to consumers.

This has increased the intensity of competition among high-end furniture companies. How to win in the battlefield of the crowds has also become a question that furniture companies must consider.

The level of business turnover depends on the size of the market demand, and the market demand depends on whether the product has enough attractiveness. In the upper market, the strengths of various furniture companies are on par with each other. How can we create furniture products that brighten the eyes of consumers are not only the accumulation of technical equipment and talents, but also the insight of the market trends and the accurate grasp of consumer demand. .

High-end furniture companies are naturally the best in the industry in the aspect of production level and talent reserve, otherwise they can be included in the consumer market. However, “keeping industry is more difficult than entrepreneurship”, the rules of the furniture market in our country are not perfect, homogeneity has always plagued the development of the industry, and furniture companies have risen to the upper market. Many rely on not only the quality of the products but the market. * The ability of many furniture companies to rise to the upper market, and the product development and market orientation are not very insightful. Therefore, in the upper market where monopolistic competition is king, it is necessary to carry out top-down reforms in order to win.

From the top down, the most important thing is the thinking mode of the company's operations. The inherent pattern is obviously not applicable to the current market environment. Any business model that cannot keep up with the market will be eliminated by the market, waiting for the market to be eliminated. Better to be active. Secondly, it is to increase the absorption of innovative talents. Even though high-end enterprises have no shortage of high-quality talents, there are fewer local innovative talents. Good products are designed by innovative and talented people. Therefore, innovative talents are not necessarily high-end furniture companies. Less resources.

To achieve the above two points, other problems will be solved by virtue of the company's strong strength. Furniture companies need only grasp the basic rules of the market and they will have insight into the market and win in the competition.