Guangdong furniture resells 70 million in mainland

Due to rising manufacturing costs in China and the economic downturn in traditional export markets such as Europe and the United States, many foreign trade-oriented industries have been hit. The furniture industry is one of them. Facing the unfavorable situation of foreign trade, many furniture companies have transformed to increase domestic sales.

Guangdong, the largest furniture manufacturing province in China, has spared no effort to promote Guangdong furniture to expand the domestic market. A few days ago, following successive exhibitions in Hainan and Hefei, Guangdong Furniture entered Yangzhou, Jiangsu, and gained a lot. Industry insiders pointed out that increasing domestic sales expansion will be a trend for Guangdong to reduce export dependence. ? ?

Export blocked to attack domestic demand?

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With the global economic downturn in recent years, China's furniture output and retail sales have both declined significantly, and furniture exports have been hit hard. Among them, Guangdong, the country's largest furniture province, accounts for 1/3 of the country's total furniture output value and total sales, while total exports account for about 50%. The impact is even more obvious. ?

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According to the "2013 Domestic Sales and Import and Export Report of the Guangdong Furniture Industry in May 2013" jointly released by the Guangdong Furniture Chamber of Commerce and the Guangdong Furniture Industry Research Institute, the cumulative output of Guangdong furniture from January to May this year was 44.405 million pieces, a decrease from the same period last year 14.3%. In terms of exports, the decline in Guangdong's wooden furniture exports further expanded in May. In the current international wooden furniture market, except for the increased demand for wooden furniture from our province in Germany, all other countries have shown negative growth. ?

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Faced with the pressure of declining exports, the Guangdong furniture industry's desire to expand the domestic market and increase the domestic market share has become stronger. A few days ago, the "Guangdong Product Tour 2013" was held at the Yangzhou International Exhibition Center. Preliminary statistics show that the sales on the day of the event reached 32 million yuan. This is also one of the roving exhibitions for Guangdong furniture to expand domestic demand promotion fees this year. ?

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In May and June of this year, the Guangdong Furniture Association held exhibitions in Haikou, Hainan and Hefei, Anhui, attracting many well-known Guangdong furniture brands to join. Among them, there were 8,000 passengers in Hefei's exhibition activities in two days, and the sales reached 40 million yuan. The total sales of only two exhibition activities in Hefei and Yangzhou have exceeded 70 million yuan. ? ?

"After the Spring Festival, until August is the off-season of the furniture market." Wang Ke, president of the Guangdong Furniture Association, said that this off-season fluctuated slightly during the "May Day" Golden Week, and there was a prelude to rising prices during the year, but the market The real improvement will have to wait until September, especially the "Eleventh" Golden Week. The Furniture Association took advantage of this low season to cooperate with local distributors in promotional activities to boost Guangdong furniture sales in the mainland market. ? ?

Increase efforts to develop tertiary and tertiary markets

A reporter from Nanfang Daily learned from the Guangdong Furniture Association that last year, the proportion of the total value of the Guangdong furniture industry in the country continued to decline, but the overall status of the country still maintained its leading position. In the context of new urbanization, many third- and fourth-tier cities outside the province have huge consumption potential, and have become a new market for Guangdong furniture companies to get together. ? ?

According to data from the Guangdong Furniture Association, Guangdong's domestic furniture industry's domestic sales growth significantly exceeded exports last year: In 2012, Guangdong's furniture exports totaled approximately US $ 15.23 billion, a year-on-year increase of 2%, and the five-year average increase rate reached 7.2%; 100 million yuan, an increase of 10.4% year-on-year, and the five-year average increase rate reached 17.8%. ?

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According to the estimation of Guangdong Furniture Association, the total output of Guangdong furniture industry in 2013 will reach 330 billion yuan, an increase of 10% over last year's estimated value, accounting for about 25% of the national total. This year's focus will be on increasing the development of third- and fourth-tier markets, and striving for a 12.4% increase in domestic sales.

In fact, in August, September, and October last year, the Guangdong Furniture Association hosted a series of furniture promotion events called “Guangzhou Tour Promotion Month”. Through cooperation with local stores and distributors such as Red Star Macalline, Guangdong furniture special events were held in Hefei, Guizhou, Huizhou, Shunde and other places, with large-scale shopping festivals, star concerts, night shopping, trade-in, price-for-money, Personalized customization, online shopping, special products and other forms of promotion. ? ?

"Last year's event was very popular, with active transactions and obvious effect on stimulating consumption." Wang Ke said that these floor-to-ceiling exhibitions displayed the charm of Guangdong furniture well, established the "new-wide-goods" image, and realized multiple industries, enterprises and consumers Win-win situation. Therefore, this year, the Provincial Furniture Association hosted three large-scale events, and focused on Hefei, Yangzhou, Haikou and other non-provincial markets. Through boutique exhibitions, "cutting prices" of acting stars, direct sales at factory prices, sales with prizes, discounts, etc., it will benefit local consumers and promote the sale of furniture products in Guangdong . ?

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It is worth noting that the promotional activities in Yangzhou are also the first stop of this year's "Guangzhou National Store". Guangdong products including furniture will have 148 exhibitions this year. According to a source from the Guangdong Economic and Information Commission, 10 business associations have become the undertaking units of the “Guangzhou National Bank” this year, organizing electronics, home appliances, furniture, lighting, building materials, clothing, food, energy-saving products, leather, packaging materials, etc. 10 professional products were held in key cities outside the province to hold a traveling exhibition to promote Guangdong enterprises to compete for the domestic market cake. (Internship editor days)? ?

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