Golden Week furniture wants to "bottom the bottom" Consumers should only take shots when they shoot

With the emergence of various online words such as "beans you play", "garlic you", "Jiang Youjun", "sugar Gaozong", "oil can not", the price increase of food has long been concerned by people, and with The rise in various types of life products, raw materials, labor costs, etc., the price increase of household products will also become a trend, how should consumers cope with this upcoming price hike? Some media reports have indicated that some furniture companies have indicated that with the continuous increase in the prices of building materials, large-scale price increases for furniture are coming. The “11” holiday is a good opportunity for many families to realize their own home plans. At this time, the rich and varied preferential benefits in the home market have given consumers the best reasons for “bottoming” and “shopping”. Therefore, the reporter visited the major home stores in Beijing, and hopes to provide you with a guide to "buy the bottom" to buy home products. The big brand has a minimum price of 1.3%. The reporter recently learned that in order to celebrate the 8th anniversary of the successful entry of JSWB in Guangzhou, the store will launch a "very eleven" comprehensive promotional offer during the 11th Golden Week, and some products will be sold at a price as low as 1.3. fold. For example, brown Xuan mattress solid wood bed + brown pad market price of 4530 yuan / set, promotional price of 1380 yuan / set; Kärcher leather bed frame + semi-brown semi-spring mattress market price 10505 yuan / set, promotional price 2980 yuan / set City home dining table chair (one four chairs) market price 5340 yuan / set, promotional price 1688 yuan / set; Mankemei international furniture oak American dining table chair (one four chairs) market price 54500 yuan, promotional price 6800 yuan and many more. "At the weekend, I have traveled all the major home stores in the city. The style and price are basically certain. Now I am waiting for the discount of Jisheng Weibang, and I will be able to buy the most suitable ones." "Strategy", the civil servant Xiaowen said that the head is the word, "Although it is a promotion, but I still pay the most attention to product quality, but also choose the brand store. JSWB has always adhered to the business philosophy of 'famous products, boutiques, authentic products', for all admission brands and goods We carry out strict screening and let our consumers feel more at ease.” Xiaowen said that he chose the imported brand furniture, the price is higher, and the sales staff has suggested that he wait until the National Day to place an order, and will enjoy special discounts. Offer. Share purchase price and special supply with buyers. During the eleventh period, major home stores will launch promotional activities, but JSWB's more than 1,000 global top brands, in addition to price advantages, will also be international frontier home products, design and information. The trend has been introduced to Guangzhou. Taking furniture as an example, there are not only European classical furniture, American furniture, Italian furniture, but of course, panel furniture.” For the 11th promotion plan, Xu Yan, director of marketing planning department of Jisheng Weibang, said that the store has long been able to The main reason for maintaining the "big brand small price" is that the merchants gathered in Guangzhou Panyu and Weizhou Jisheng Weibang are factory direct or provincial general agents. There is basically no intermediate link between the production factory and the sales, and there is no "layer". The problem of markup. It is reported that Jisheng Weibang, as a model of successful brand in China's high-end home furnishing market, was named the only zero complaint integrity unit in Guangdong in 2006. Since then, it has been rated as the most popular model for consumers, no matter its role in business brand building. Or the impact of market share has had a positive impact. At the same time, in view of the strong marketing capabilities of JSWB in Guangzhou, manufacturers naturally give a lot of inclination to the policy. For example, during the annual furniture exhibition, ordinary consumers can enjoy the great benefits of the pre-show clear version, and more during the exhibition. Large-scale domestic and foreign professional buyers share the bulk purchase price and snap up the world's first new furniture and special products. Rational consumption, good quality and low price of furniture and home consumption is known as "Golden September and Silver 10". In order to attract customers, merchants have also launched "pre-holiday promotion" at the end of September. The reporter recently learned that during the National Day Golden Week this year, the promotion of household items was unprecedented. Consumers of course want to buy high-quality and inexpensive furniture and building materials. Therefore, people who want to buy furniture should not worry. Please pay attention to the promotion and publicity of the media, and do your homework. In response to the purchase of furniture and building materials under the tide of price hikes, Yin Yuxin, deputy general manager of Oriental Homeland, provided some references and suggestions to consumers: First, buy furniture and building materials, you may wish to shop around. Although many large brand manufacturers will uniformly set prices, there are still a large number of identical brands and the same products in the market, and there are different prices in different dealers and different shopping malls. Because the location of the mall, the purchase channel of the merchant, the brand marketing concept and many other factors are different, the price will inevitably be different. In addition, the three products can also allow consumers to find new substitutes outside the target products. It is not impossible to find more products. Secondly, on the basis of the three products, we must pay more attention to the products with higher cost performance. Some manufacturers have good quality products and good styles, but they neglect the advertising and publicity. The price of these products may be high, but they are often Neglect. Moreover, many consumers often think that the merchants clean up the inventory, the quality of the goods is not high, in fact, this is also a misunderstanding. In large shopping malls, merchants sell goods at low prices, often because the products are outdated in style and color, but the quality is still guaranteed. Furniture, bathroom, ceramic tile, etc., there will be differences when the items are put together, but when they are placed in the room, the overall appearance is not substantially different. The practicability and quality of the product are the key. Therefore, consumers can also avoid some trend products and select some products that are discounted for the season. As long as they meet their own needs, they are all good products.

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