Fujian Nan'an builds the world's "stone kingdom"

In the grim situation of the global economy, the stone industry, which is the pillar industry of Nan'an City in Quanzhou, Fujian, has been eye-catching. From January to September this year, Nanan stone exports reached 138.14 million US dollars, an increase of nearly 7%. In the downturned Chinese stone industry, it can be described as a unique show, against the trend of red.

Nan'an is the only “hometown of Chinese building materials” in the country. It has more than 1,500 stone enterprises. The annual output and export volume of stone accounts for more than 50% of the annual output and export value of the national stone. It is the largest stone industry cluster in China and the largest in the country. Stone processing trade base and stone recycling economic product production base. Nowadays, in the establishment of a global stone distribution center and the overall competitiveness of the stone industry, stone enterprises have stepped out of the country to open up the market and continuously enhance the influence of the Nanan stone industry.

"Please come in" to start the brand
On the 20th, more than a dozen foreign stone merchants from Saudi Arabia and Egypt came to the first market of Minnan Building Materials to seek business opportunities. "Buy stones, to the water head" has become the consensus of the stone industry in the country and the world.

As the largest wholesale stone market in East Asia with the highest level of management and standardization, the “magnetic field” effect of the first market of Minnan Building Materials has become increasingly apparent. Not only is it a “stone supermarket” where merchants gather every day, the “Stone Fair” held here every year. "It has become a window for the world's stone products display, trading, and radiation, and has become a platform for the accumulation and integration of production factors such as capital, technology, talents, information, and logistics. Only the ninth "Shibo Fair" held last year attracted more than 1,300 companies and 65,000 visitors from all over the country and around the world, signed 978 contracts for sales and purchase, with a total trade volume of 4.68 billion yuan. Through the "Shi Huiyou", the influence of the Nanan stone brand continues to expand, and the "stone kingdom" of Nan'an and the "carrara" of the Chinese version are attracting the attention of the world.

"Going out" to open up the market
Investing overseas to show your talents and bravely show your style. In order to open up the market, Nan'an City has upgraded its thinking and carefully planned. In addition to holding “Shibo Fair” every year, it invites foreign merchants to purchase orders. It also actively contacts foreign stone professional exhibitions to guide Nanan stone enterprises to “gold rush” overseas. The subsidies for enterprises to go out to participate in the exhibition amounted to more than 7 million yuan. Stone enterprises have taken this opportunity to target the promising international market and actively establish trade partnerships with foreign trade institutions and purchasers through the “going out” way to expand the export volume and market share of products. Up to now, 28 stone enterprises such as Quanzhou Xiadong Group Co., Ltd. and Nanxing Marble have gone abroad to set up companies or offices in Egypt, Tanzania, Spain and other countries. Some enterprises have directly contracted local mines for mining and processing. In the "going out" strategy of Nan'an, it is the "leader".

Under the severe market environment this year, under the circumstances that the traditional overseas markets such as the EU and the United States have shrunk, Nanan timely guided the stone enterprises to transfer their bows and more actively expand overseas emerging markets. This year, 55 stone enterprises in Nan'an were unveiled at the Qatar International Building Materials Exhibition and the Saudi Building Materials Exhibition, which led to the Middle East market. The export of Nanan stone products to the Middle East increased by 35%, which became a highlight of Nan'an's foreign trade exports. At present, Nanan Stone Enterprise, such as Supreme Stone Industry, Xishi, Tiantian Hair Industry, has passed the approval of the Provincial Foreign Trade and Economic Cooperation Office, and established a processing factory or office in the Middle East to form a Middle East (Nan'an) stone sales network. According to the relevant person in charge of the Foreign Trade and Economic Cooperation Bureau of Nan'an, the stone export ratio increased by nearly 7% this year, mainly due to the development of emerging markets such as the Middle East.

“Qiaotaitai” looks at the world
"Please come in" and "go out" to make Nanan's "stone kingdom" famous in the world. In order to help Nan'an Stone Industry to get out of the bottleneck of development as soon as possible and build a world stone center, Nan'an City is actively seeking to increase the export tax rebate rate of stone materials and guide enterprises to vigorously expand domestic and foreign markets. At the same time, it issued the "Working Opinions on Effectively Promoting the Development of Private Economy". , "Some measures to support the development of export trade" and six fiscal and taxation measures and support policies for the development of the decoration and decoration industry, and strive to develop the stone recycling economy and open up new development areas of the Nanan stone industry.

"Eight immortals cross the sea, each show their magic." In order to further expand its competitiveness and influence in overseas markets, Nanan Stone Enterprises actively expands various channels. At present, a total of 340 companies have joined the e-commerce application platform of the Fujian Provincial Department of Foreign Trade and Economic Cooperation, and become a member company, through which enterprises and product information are released, thereby increasing the emerging of ASEAN, Russia, the Middle East, India, South Africa and South America. Market development efforts to obtain foreign trade opportunities. Nan'an Stone Enterprise also actively builds the brand concept and brand awareness of the enterprise. A group of export-oriented brand enterprises with strong competitiveness, high reputation and good reputation “go out” and promote the characteristics of Nan'an stone industry in a multi-pronged manner. Nan'an stone brand image.

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