Entrepreneur: The value of a "blunt enterprise" in the superhard materials industry

Over the past 30 years of reform and opening up, the business philosophy of “fast and beautiful” has gradually gained popularity. Fast, bring development to the enterprise, and bring confusion to the enterprise. Up to now, this confusion has become more and more obvious. Obviously, the "quickness theory" can no longer meet the needs of enterprise development. At this time, "slow" provides us with another development idea.   We have found that there are some enterprises that adhere to an industry and regard stability and product quality as the first priority. They are not eager to use external forces to boost their development. They are steadily and steadily. Every step and pace is firm and powerful. They are called “fast times”. The aliens, we call them "blunt companies." In fact, blunt companies already exist, but their value needs to be discovered again. They have been unknown for many years, but now they are being recognized by more and more investors. Of course, we are sure that the value of blunt companies is not to let companies abandon rapid development, but to lead everyone back to common sense and share the value of "slow" with everyone: slow is not bureaucracy, nor is it self-sufficiency, but a kind of stability The rapid development above. In a sense, the "fast" and "slow" in business operations, such as the two sides of a coin, are interdependent. Therefore, fast, but not impetuous, slow, but not slow, is the proper meaning of enterprise development, but also the cornerstone of enterprise development. "Don't go too fast, stop and wait for the soul." This is an Indian slang, and our report on blunt companies is also reminding those companies that are running at speed, don't forget because they go too fast. The values ​​of the company have forgotten why they set off. ——Editor presses [Comprehensive] to rediscover the value of blunt enterprises /Yinze, the author of this magazine In this era of rapid development, fast enterprises can be described as dazzling stars of this era, and the values ​​of fast and beautiful are deepening into the hearts of the corporate world. However, nowadays, many people have begun to stop thinking, and under the guidance of the concept of efficiency and speed, companies may face sudden risks. As Zhao Min, chairman of the strategy, said: "We have not seen which company died because of slowness, and the so-called miracles we see are often dying because of the speed." In an industry, it is bigger and stronger around the main business, and it rarely involves other investments; their development speed is relatively slow, but each step is very stable, and they like to rely on their own accumulation to develop rollingly. They are more important than speed; They are not okay, cater to the models and concepts of fashion and the public, but they do not exclude technological innovation. They are the protagonists of our report - blunt companies. In addition to the value of mainstream companies that are “fast and beautiful”, they offer us a different perspective: “slow as beauty”. In fact, the same as the soup, the slow-cooked simmer, the longer the time, the more delicious. It is for this reason that there are a number of “blunt enterprises” both at home and abroad. They have been working hard for decades and even hundreds of years. Of course, "fast" itself is not wrong, the wrong is the unrealistic big leap forward mentality, entrepreneurs lose the determination and courage to slow down. But things themselves are regular, and they are insurmountable, there are no shortcuts, and if they want to overtake, they may pay a painful price. In this sense, rediscovering the value of blunt companies is actually just "returning to common sense." It’s a time when illness is a disease of the times. Just like a person in a crowd, even if you don’t move, you will be swept forward by the crowd, otherwise you may be trampled deadly. This is a hidden worry hidden in the hearts of most people in this era - sailing against the water, not going back. When it comes to the fiercely competitive market, the concerns of the operators are even more so. Zhang Jian, assistant to the president of Foshan Fo Plastic Technology Co., Ltd. (000973, shares it) Group Co., Ltd. said: "In the past, big fish eat small fish, now it is fast fish to eat slow fish, if you do not want to try to take a step faster than your competitors, then It is very likely that it is in a relatively unfavorable position." This era is indeed crazy. An enterprise is proposing an annual growth rate of 100%, 200%, or even more. Everyone is collectively caught in a crazy game of making wealth, being kidnapped by speed, and rising or falling or sad or happy with wealth. In 2007, Jingdong Mall had annual sales of only 360 million yuan. In 2010, this figure exceeded 10.2 billion yuan, an increase of more than 1800% in three years. Such a rapid growth miracle, I am afraid that only the world can be manufactured in today's world. The ultra-high-speed growth brought not only pleasure but also pain to Jingdong Mall CEO Liu Qiangdong. What is not compatible with the scale of rapid expansion is poor profits. In May of this year, Liu Qiangdong announced on the Weibo the unaudited financial report of the company in the first quarter of 2011. According to the report, sales increased by 206% year-on-year, of which groceries increased by 522% (excluding platform merchants); however, gross profit margin increased by only 19% year-on-year, while net profit remained negative. Burning money to scale, occupying the market, financing, and then packaging and listing, has become the standard model of Chinese e-commerce companies including Jingdong Mall. The industry even raised the question and concern of "not going to the market to die." Liu Qiangdong himself has been worried about the speed issue, but the speed of Jingdong Mall is just like the wild horses that are dislocated, and it is not controlled. In many cases, people worry more about stagnation than they worry about high-speed development. BYD (002594, shares it) is another myth of high-speed growth, and won the favor of Warren Buffett. At one time, it was to become China's first automobile production enterprise in 2015, and planned to sell 10 million vehicles in 2025, surpassing Toyota to become the world's number one. Such rhetoric has stirred up, but in the past year, BYD's performance growth has slowed down, profits in the first half of this year have fallen sharply. In addition to the recent "dismissal door" and "quality door", BYD's slogan seems to have some "barbaric growth" taste. Indeed, the temptation brought by speed is too great, and many savvy business operators are willing to go through the fire. But after all, people's energy is limited. When too much attention is paid to the speed of development, the quality of development is often overlooked. Excessive attention to speed has also broken through the boundaries of the corporate world. After the "7•23" high-speed rail accident this year, many people were also concerned about the wounded and mourning the dead. At the same time, they began to reflect: Should China also slow down? The value of the blunt enterprise in the super-hard materials industry is indeed dazzling, but as the fast-growing companies expose more and more problems, and everyone begins to reflect on this, the value of blunt enterprises has begun to be rediscovered. In fact, blunt companies are not slow, and to a certain extent, they are still more investment-worthy companies. Blunt enterprises are often the "invisible champions" of the sub-sectors. They are low-key and powerful. Many companies have been silently doing it in an industry for many years, and even have achieved the top few in the industry, but everyone still knows very little about it. Zhengzhou is the most important superhard material production base in China, and most of its enterprises are concentrated in economic development zones and high-tech development zones. Except for the two companies listed in the recent years, such as Sifangda (300179, shares) and Yu Diamond (300064, shares), most of the companies are not well known to outsiders. Zhengzhou Xinya Composite Superhard Material Co., Ltd. is a pioneer and leader in China's diamond composite superhard materials industry; Henan Fu Nike Superhard Materials Co., Ltd. is the largest cubic boron nitride production enterprise in China; Zhengzhou Diamond Precision Manufacturing Co., Ltd. It is the largest domestic super-hard precision tool supplier in the domestic automobile engine industry, covering more than 90% of domestic automobile engine manufacturers. Operators of blunt companies often have a special liking for an industry, but they are indifferent to any opportunities and temptations. Jiang Duanping, general manager of Zhejiang Huamei Electric Manufacturing Co., Ltd. believes that “the failure of private enterprises is often due to investment mistakes.” Therefore, in the past ten years, Jiang Duanping has rejected opportunities for real money, minerals, private lending, etc. to make big money and quick money. Most of these companies are not listed, but their technology and R&D strength are not weaker than listed companies, and they are even more recognized in the market than listed companies. What's more interesting is that some of them do not agree with or even agree with institutional investment and listing. Zhengzhou Economic Development Zone had intentionally cultivated Zhengzhou Diamond Precision Manufacturing Co., Ltd., but the company offered not to go public. In August of this year, a senior executive of the Shanghai Stock Exchange came to visit, and the boss Zhang Fengming did not even show up. For the olive branch thrown from various investment institutions, the company ignored it. "We don't need money, why do we want to go public?" The attitude of this company is intriguing for listing opportunities that others can't ask for. In the eyes of operators of blunt companies, persistence is more important than speed. Fenike has achieved more than one billion in 23 years; Riel Dental has only opened 11 stores in the first 11 years, with an annual income of about 150 million yuan. "Sometimes it is slow to wait for death, but it is likely to be dead," said Fu Hua, general manager of Fu Nike. Because of caution, the size of blunt companies is generally small, but this does not mean that blunt companies are companies with no potential and no opportunities. The blunt enterprises that have persisted are generally relatively good enterprises. If coupled with institutional investment, blunt enterprises will develop rapidly. The so-called "good winds rely on strength to help me go to Qingyun."  

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