Don't pay too much attention to patent gains and losses
"Due to the relatively low amount of compensation for furniture patent wins and the long time span, some furniture companies face private infringements and choose to be 'he is expensive'. From an enterprise's perspective, patent work is definitely an investment and a Cost, in many cases, if not necessary, companies are often reluctant to invest this money. I think that paying attention to intellectual property protection is a means of competition, learning to fight patent wars has become the trend.
Patent management is different from information management, human resource management, etc. The specific standards and data are difficult to quantify, and no one can guarantee how much specific returns an enterprise can get by making large investments. "Now everyone talks about patent strategy, we all know that there are two: one is offensive and one is defensive. But who can say that the product of patent can have a management model, so that all people who have the willingness to use capital input will have an output? Patent attorney Liu Jun said.
He also believes that how patent managers can promote the development of patent management in the entire business process of an enterprise is crucial for any company. From the perspective of patent attorney Liu Jun, the process of promoting patent management requires five stages:
The first stage is import. Only one thing needs to be done at this stage, which is to let enterprise decision makers understand what a patent is, and they will only be interested in their investment if they understand the importance of the patent.
The second stage is the growth period. According to the actual situation of the company's research and development, it is necessary to establish which are the company's technical advantages, what is patentable, and which specific patents can be used.
The third stage is the maturity period. Enterprises must consider a factor when promoting patent management, which is embedded in the various processes of the enterprise, which is critical for the enterprise. The so-called maturity period is to let patent consciousness and patent actions automatically circulate in the entire business operation process of the enterprise, and become a part of its own blood.
The fourth stage is the integration period. Intellectual property rights are not single. A patent package will be formed between multiple patents. A good combination of patents is required to form a beneficial product. There must be a process of turning patents into combined products for patent management.
The fifth stage is strategic support. Only after the first four stages are implemented, can patent management be truly integrated into all aspects of business operation and protect the development of the enterprise.
At present, from a single specific case, it may be a bit of a loss to get a long lawsuit for a small infringement case, but from the long-term perspective of the furniture industry, this is a good thing. Patent rights protection is conducive to the better survival and development of furniture brands.
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