"""Da Vinci Incident" "The sales volume of imported and imported fish brands has fallen sharply"
Two new products are released every year. Classic ball chairs and mahjong sofas are collected by the Louvre Museum of Decorative Arts. Founded in 1896, Roachburg is often seen in the top business districts of the world's iconic cities. However, since the "high price" Da Vinci furniture fraud was exposed, almost all international high-end furniture brands, including Rochburg, were spared, all suffering a crisis of trust. Zhou Yufeng, general manager of Roachburg China, said: "After the 'Da Vinci Incident', all orders from new customers have stopped."
Mark, an import brand salesperson, also said: "After the exposure of the Da Vinci incident, the customer's doubts were significantly enhanced, the attitude was more cautious, and even the idea of ​​'solid wood furniture is not credible'. Now compared with the past, customers are now importing The brands are sensitive, attach great importance to the origin and furniture materials, and will carefully ask about the furniture origin, whether it is 100% solid wood materials and other information."
Foreign brands have innocence in order to regain consumer confidence. Yesterday afternoon, Rochburg took the lead in issuing a statement in Shanghai, arguing that "100% are produced in the EU, mainly in France, and include other EU countries such as Italy and Portugal."
In the flagship store of Huaihai West Road in Roachburg, the reporter saw that all the furniture items have clearly marked the main substrate, origin, fabric, accessories, lacquer and other details, but the popularity is still compared with the same period last month. Significant decline. Zhou Yufeng, general manager of Rocheburg China, told reporters that Roachburg is now facing the suspension of payment by customers. In the past, the average customer paid in the next week, but currently has three flagship stores and two business halls in China. There have been cases where customers have suspended payment after placing an order. Although the label of each product clearly shows the origin, basic materials, fabrics, etc., there are still many consumers who are not at ease, asking whether the import and the place of origin are.
After visiting the Jisheng Weibang home store Hongkou store yesterday afternoon, the reporter found that the imported furniture brands are strengthening self-discipline. Not only the label's product name, material, origin and other related information are indicated on the label. In the face of customer inquiries, the sales staff will also carefully introduce the origin and furniture materials from where they are, and even explain the original imported products to customers. The difference between brand and raw material imported brands.
The reporter saw on the scene that some brands even slogan "100% solid wood manufacturing, fake one lost ten" at the door to show integrity. "About the raw materials, origin and other information of the furniture, as well as these compensation terms, we will clearly write on the contract, customers can rest assured to buy." Sales staff said.
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