Can Karma's "ultra-thin riot" advertising words be used? The industry and commerce department says this...

Recently, the 2017 "Advertising Law" training seminar organized by Xiaolan Industrial and Commercial Bureau of Zhongshan Industrial and Commercial Bureau was held at the China Locking Base Xiaolan Hotel. Representatives from hundreds of local enterprises participated in the training. Xiaolan Industrial and Commercial Branch The common problems in corporate branding were analyzed and guided. As a representative company of Locks, Karma Security has exchanged ideas with hundreds of business representatives and organizers.

In this lecture, Xiaolan Industrial and Commercial Branch first organized representatives to learn the newly implemented advertising law provisions. Xiaolan Industrial and Commercial Bureau pointed out the common reasons for brand promotion in the future by arranging common problems in the brand promotion process. . Through the real case analysis and on-site consultation, hundreds of business representatives have gained a deeper understanding of brand promotion.

“The new anti-riot smart fingerprint lock launched by Karma has won the favor of customers because of its stylish appearance and excellent anti-theft performance.” Mr. Zheng Qingfang, the brand director of Karma Security, is able to use the “ultra-thin anti-riot” slogan to Xiaolan. Experts from the Industrial and Commercial Bureau conducted on-site consultation.

He introduced that gamma security is a well-known brand in the industry, and its product quality can be described as a household name. In particular, after dozens of idling locks, it has left a professional anti-theft brand image throughout the industry and consumers.

It is understood that in recent years, Karma has continuously increased its research and development efforts in the integration of electronic technology, intelligence and mechanical systems. It has invested more than 20 million yuan and has solved more than 300 problems in the "lock body anti-theft, indoor automatic locking, The key breakthroughs in more than 20 key points such as the optimal setting of the fingerprint head, the clutch disassembly and assembly technology, the information input and the processing separation technology, and the enterprise have realized the successful upgrade and transformation of the traditional lock to the intelligent security.

The industrial and commercial personnel learned that because the outer panel of the Karma anti-riot smart lock incorporates more advanced technology, it is much thinner than the ordinary smart lock casing on the market, and in the mechanical anti-theft system, it uses the unique "Mr. Li Shande" The technology of anti-violence opening of the hidden core lock body and the airbag type anti-violence idling handle is extraordinary. At the anti-riot smart lock giant prize competition held in Longyan, Fujian, the players screamed for 8 minutes and failed to open, and finally withdrew due to lack of physical strength.

Mr. Zheng Qingfang said that because "ultra-thin" and "anti-riot" are sensitive words, they can be used in market propaganda and feel very confused. In response to Mr. Zheng Qingfang’s question, the industrial and commercial personnel explained: “Slim is a sensitive vocabulary, but it is completely usable for Karma security, because it will not cause smashing and harm to the products of the same industry, and it is not in the anti-theft property. Exaggerated depiction, as long as it is much thinner than ordinary smart locks, you can use this word for brand promotion."

For the term "anti-riot", experts believe that as long as the company has relevant cases and data support, there is no reasonable explanation for the reasonable explanation. For example, according to common sense, if the thief does not unlock the lock in about 2 or 3 minutes, it will not continue its theft. In the first stage of the smart lock industry held by Longyan in Fujian, the Karma Security has suspended the 100,000 yuan and extended the time to 10 minutes. The locksmith challenger still can't open it. These examples are enough to illustrate the design of the Karma Security Center. The riot-proof smart lock is reliable for its excellent anti-riot and anti-theft performance.

After listening to the consultation on the gambling language, the representatives of the congregation had a deeper understanding of the gamma brand. Because products and technologies are fully compliant, “ultra-thin riot” is no longer a sensitive term for Karma security. The anti-theft performance of Karma anti-riot smart lock does not have a little "blow" component, consumers can rest assured to buy! Specific products can search for and pay attention to Karma Lock Tmall and Jingdong Mall for details, or pay attention to the official website of Karma Lock: http:/ /!

Editor in charge: Zhou Lingling

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