Beijing lighting market suffers multiple puzzles
2022-11-19 14:05:23
In the national lighting market, Beijing is regarded as a golden treasure. A large number of lighting and lighting companies are coveted by this market and have high hopes. Those who believe that they can get a slice of the Beijing market will set their own model in the national lighting market and stimulate the "sports" potential of other markets. However, anyone who knows the Beijing market knows that the water in this market is very deep, and it is difficult for ordinary people or businesses to thoroughly understand or do it well. Today, under the cover of the off-season, the Beijing market has suffered multiple confusions.
Early season is early. This year's national market suffered from the real impact of the off-season, and Beijing, as the capital, was not spared, and the phenomenon became more apparent. The introduction of the "National Eleven" and the "Implementation Opinions" of Beijing's suppression of excessive housing prices this year has brought hope to the people to lower housing prices. Residents, especially low- and middle-income households, expect housing prices to fall after buying houses. Directly led to a sharp drop in the transaction rate of Beijing houses.
The newly opened market is not optimistic. In the midst of a sluggish situation, Wanjia Lighting Decoration City in the north of Beijing opened a 10,000-light Lansha shop at the Shahe River in the northwest. It is understood that the merchants currently signing the agreement with the market are the old merchants of the original Wanjia Jianxiangqiao store, about 20 or so. According to the reporter's visit to inquire about the views of the various levels of merchants on the market, most said that they have the geographical advantage of the northwest corner, but there are also the reality that the newly opened market rent is too high and the merchant risk is too large. In addition, the Ruifeng Lighting Port, located near the Gaobeidian in the east of Beijing, was converted from the original Ruifeng Clothing City. It is adjacent to the Shilihe Business Circle, and it will not be able to meet with Shilihe Lighting City and Gaoli International Lighting Port for a while. Beautiful.
Peripheral earnings account for more than 60% of the total annual. According to the reporter, there is an interesting phenomenon in the Beijing lighting industry. At least 60% of the turnover of many large households in the year-to-end business is contributed by markets outside the Beijing market. This situation is mainly reflected in the large households in Beijing. Because of its strong strength, the customers are very satisfied with the store location, interior decoration, business philosophy, agency brand awareness, product quality and after-sales service. The aspect is to buy a face in the capital, on the one hand, to buy services, small and medium-sized businesses do not have such attraction.
The leader of the big family personally went out. The fierce market competition has made it difficult for the big consumers who used to collect money to get angry. The same customer competes for it, even at the expense of reducing profits. Smart consumers always say that they have a lot of engineering resources in their hands, which makes it difficult for merchants. Hold the temptation and reduce profits. Some big households have already set up their own marketing team. They are no longer sitting in front of consumers or engineering projects to find their own homes, but take the initiative to attack. Even some big bosses personally lead the field to negotiate business. This phenomenon is this year. The Beijing market is particularly evident.
Small and medium-sized households are difficult to survive. Small and medium-sized merchants in Beijing are difficult to leave because of their lack of financial strength. It is difficult for consumers in Beijing to maintain their livelihoods. In some markets in Beijing, there have been a large number of merchants closing their doors, and the interior decoration has been closed at the door, but it has already closed down or turned away.
Throughout the above phenomenon, some merchants have succumbed to the capital because of their own powerful strength and deep channels; some merchants have died in Beijing because of their superior living conditions. Most companies are rushing to enter the market in order to set up a facade and build an image. In terms of the size of the profit space, Beijing is not as profitable as some markets in the country. Therefore, some merchants who have been in Beijing for many years have become smarter. While stabilizing the Beijing market, they have also moved their “noble†vision to second-tier cities where economic and consumer power are rapidly emerging. Opening local branches or chain stores is an example. . The smart merchants have either left Beijing to go to other markets, or have opened chain stores in other markets, earning a lot of money, such as Kechuang Lighting, Louis Lighting, Lighting Lighting, Athens Lighting and so on.
Early season is early. This year's national market suffered from the real impact of the off-season, and Beijing, as the capital, was not spared, and the phenomenon became more apparent. The introduction of the "National Eleven" and the "Implementation Opinions" of Beijing's suppression of excessive housing prices this year has brought hope to the people to lower housing prices. Residents, especially low- and middle-income households, expect housing prices to fall after buying houses. Directly led to a sharp drop in the transaction rate of Beijing houses.
The newly opened market is not optimistic. In the midst of a sluggish situation, Wanjia Lighting Decoration City in the north of Beijing opened a 10,000-light Lansha shop at the Shahe River in the northwest. It is understood that the merchants currently signing the agreement with the market are the old merchants of the original Wanjia Jianxiangqiao store, about 20 or so. According to the reporter's visit to inquire about the views of the various levels of merchants on the market, most said that they have the geographical advantage of the northwest corner, but there are also the reality that the newly opened market rent is too high and the merchant risk is too large. In addition, the Ruifeng Lighting Port, located near the Gaobeidian in the east of Beijing, was converted from the original Ruifeng Clothing City. It is adjacent to the Shilihe Business Circle, and it will not be able to meet with Shilihe Lighting City and Gaoli International Lighting Port for a while. Beautiful.
Peripheral earnings account for more than 60% of the total annual. According to the reporter, there is an interesting phenomenon in the Beijing lighting industry. At least 60% of the turnover of many large households in the year-to-end business is contributed by markets outside the Beijing market. This situation is mainly reflected in the large households in Beijing. Because of its strong strength, the customers are very satisfied with the store location, interior decoration, business philosophy, agency brand awareness, product quality and after-sales service. The aspect is to buy a face in the capital, on the one hand, to buy services, small and medium-sized businesses do not have such attraction.
The leader of the big family personally went out. The fierce market competition has made it difficult for the big consumers who used to collect money to get angry. The same customer competes for it, even at the expense of reducing profits. Smart consumers always say that they have a lot of engineering resources in their hands, which makes it difficult for merchants. Hold the temptation and reduce profits. Some big households have already set up their own marketing team. They are no longer sitting in front of consumers or engineering projects to find their own homes, but take the initiative to attack. Even some big bosses personally lead the field to negotiate business. This phenomenon is this year. The Beijing market is particularly evident.
Small and medium-sized households are difficult to survive. Small and medium-sized merchants in Beijing are difficult to leave because of their lack of financial strength. It is difficult for consumers in Beijing to maintain their livelihoods. In some markets in Beijing, there have been a large number of merchants closing their doors, and the interior decoration has been closed at the door, but it has already closed down or turned away.
Throughout the above phenomenon, some merchants have succumbed to the capital because of their own powerful strength and deep channels; some merchants have died in Beijing because of their superior living conditions. Most companies are rushing to enter the market in order to set up a facade and build an image. In terms of the size of the profit space, Beijing is not as profitable as some markets in the country. Therefore, some merchants who have been in Beijing for many years have become smarter. While stabilizing the Beijing market, they have also moved their “noble†vision to second-tier cities where economic and consumer power are rapidly emerging. Opening local branches or chain stores is an example. . The smart merchants have either left Beijing to go to other markets, or have opened chain stores in other markets, earning a lot of money, such as Kechuang Lighting, Louis Lighting, Lighting Lighting, Athens Lighting and so on.
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