Argument on the integration and decomposition mode of furniture enterprises
Pan Liang, chairman of Shuangsheng Home, said that there are successive reports on the development model of the enterprise. The specialization of the industry and the specialized subdivision of enterprise development can make the development of the enterprise more professional and concentrate on enhancing the core competitiveness. Lighter, straight punch is more effective. The furniture industry and the clothing industry are the closest in nature and environmental conditions. The clothing industry decomposition model typically represents that Metersbonwe has separated production and market operations since the establishment of the company, and has become the leader of the garment industry without factories. The market model changed from joining to self-operated mode and directly controlling the terminal. The most important thing for SMEs is flexibility. It is especially important to properly grasp and utilize external resources. As the size of the company grows larger, in order to gain a competitive advantage, it tends to produce some large-scale. The competition in the apparel industry is very fierce, and in the process of competition, the store is very important, and the store resources are a scarce resource. Therefore, Metersbonwe must strive to own the ownership of the store after it is enlarged. In fact, McDonald's, Chow Tai Fook and other companies are doing this, because the value of scarce resources will inevitably rise in the process of competition. The phenomenon behind Metersbonwe actually reflects the problems of enterprise segmentation and the distribution of benefits of the cooperative parties. The benefits of franchise stores are greater, so it is a direct store.
Representative of light assets Zhu Wuxiang, a professor at the School of Economics and Management of Tsinghua University, said that in the process of enterprise development and evolution, there will be changes in the intermediate links for various reasons, which is a natural phenomenon in the process of enterprise evolution, but the highest realm and final direction are light. Market share and quantity growth are the basis of competition, but the competition of modern industrial ecological operation mode only emphasizes market share and quantity growth is not enough, and may even mean danger. Now when furniture companies are looking for franchisees, the propaganda materials and development plans focus on how many acres of land the company occupies, how many production bases are established in the country, and the number of employees is large, in order to attract agents and distributors. After the scale effect, the large-scale franchise, the scale of the furniture enterprise market continues to expand, the enterprise factory continues to grow, often overlooking their true competitiveness, when the dealers found that the company's products have not changed, the business personnel have come for a year. Not a few times, he slowly abandoned you, your market sales began to decline, this time you find that after the scale is expanded, your energy is not enough, the less you pay attention, the more you lose. Suddenly, one day, the backbone staff of your company has resigned. Later, the employee did not do a good job in doing business alone. You will have a sorrow in your heart. If you subdivide your product line, fund him and become your outsourcing factory, your mood is definitely different. Furniture companies need to spend more time and energy on the "strong" rather than "big" of the enterprise. Furniture companies should think about whether the industry in which they are located is not able to attract enough competitors to enter the scale; whether the occupation rate of pure products really gives You bring considerable profits. Everything is caught, and in the end it can only be chaotic. “Abandoning†sometimes means a higher level of integration of resources and management capabilities.
In recent years, everyone has said that the market is fiercely competitive. Think about the pressure brought by the scale of your own company. The dealers complain about you. In fact, customers don’t know your products at all. “Light assets†use the least amount of self-owned funds to maximize profits. In this type of model, companies tightly grasp their core values ​​and outsource non-core businesses such as logistics and production to other companies. Light asset operation is a value-driven capital strategy, a new structure of corporate strategy in the era of network and knowledge economy. The refinement of furniture enterprises will reduce the risk of enterprise investment, improve the competitiveness of enterprises, and enhance the business level of enterprise products. Just like a company is divided into market consulting department, planning department, human resources department, and after-sales service department. There will be sufficient time and space to think and research professional level ability, professionalism, focus on your market end customer research and market product service development plan, and enhance the core competitiveness of the entire enterprise.
The light asset operation after the enterprise decomposition needs to consider certain self-conditions. For example, whether the coordination of supply and demand and production capacity of the enterprise itself is consistent: whether the scale and mechanism of the enterprise are sound; whether the market channels and model self-control conditions are mature: market competition products Whether the furniture brand packaging foundation is hard enough, etc.; the light asset operation after the professional decomposition of the enterprise will certainly provide a higher level of cost saving and competitive advantage for the development space of the furniture enterprise, and the development of the entire furniture industry, including technology. Levels, process machinery, talent management, and enterprise mechanisms will also play a certain role in promoting the furniture industry. A large number of first-class enterprises with strong business capabilities will emerge.
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