Analysis of Gold Sales Period in Hardware Industry in 14 Years

After more than two decades of development, with the ever-increasing market demand at home and abroad, hardware and tools have become one of the most intrinsic industries in China Science & Technology Hardware City. In recent years, hardware tools have entered the golden sales period.

In the past, no-name hardware tools were favored by African consumers. Nowadays, with the increasing number of rich people in Africa, the degree of hot selling of hardware tools is simply unimaginable. Hardware tools have gained a large market share in domestic and foreign markets with its affordable price and excellent quality.

After investigation, we found that in the design of the entire kitchen, 16% of the market demand will increase each year. It can be seen that there is still much room for development in the hardware industry. According to the hardware market survey, about 70% of the hardware product demand comes from house decoration, and 40% of the product depends on the supply capacity of some domestic hardware suppliers.

In the world, the hardware industry is spending more on personalization, quality, and reasonable prices. Hardware is moving from the traditional tool industry to the fashion industry. In the future development, hardware tools industry needs to explore new ways, such as creating a rural market, will be regarded as a clear choice of industry direction. It is a big trend for hardware tools to develop the extremely promising township market, and it is also a fertile land for nurturing brands, but the timing and challenges coexist.

China’s hardware tools have to enter the small town market in China. First of all, because the rural market is highly fragmented, the cultural differences are large. The living habits and the environment in which people live are the same. Therefore, they have very different requirements for home decoration, not only from cities, but also between villages. Differently, in view of this situation, companies must study their living habits and develop products that suit them according to their characteristics. For example, they need to have stacking rooms to place production tools, miscellaneous items, food items and the like. Because of the difference in the use of the environment, there will be special requirements for the wear resistance and other characteristics of the tiles. Only by understanding them and designing their favorite products will they be welcomed by the market.

Then is to set up a sales network. Hardware tools companies must be able to use the rural market because of their sales model for urban areas, because they have a wide rural area, so they must develop a flat sales network, and companies must set up specialized leadership organizations to organize research into the market and formulate strategies for rural market development. And training sales staff, this is a long-term action related to the survival of enterprises, any short-term behavior must fail.

It is a big trend for hardware tools to develop the extremely promising township market. Only companies can develop hardware tools to the countryside to become a strategy instead of expediency measures to survive the crisis, and make changes in the organizational structure of the enterprise and invest resources in research. , Formulating new operating models, nurturing the economy, and organizing efforts to implement it can seize the opportunity and be successful.